Sync engagement data, unify audience segments, and orchestrate campaigns across both platforms without manual exports or duplicate work. Redbird AI keeps Braze and Salesforce Marketing Cloud aligned so your teams can focus on strategy, not data wrangling.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Braze in-app and push engagement events into Marketing Cloud Data Extensions. Enrich journey builder decision splits with cross-channel behavior. Keep customer profiles unified without CSV uploads or API scripting.
Sync unsubscribe, bounce, and suppression records from Marketing Cloud to Braze subscription groups. Ensure compliance across both platforms automatically. Prevent messaging mismatches that damage deliverability and trust.
Pull Einstein scoring, predicted churn risk, and engagement tier attributes from Marketing Cloud into Braze custom attributes. Power mobile-first lifecycle campaigns with predictive intelligence. Update profiles continuously as scores refresh.
Consolidate Braze campaign sends, opens, clicks, and conversions into Marketing Cloud reporting tables. Build unified dashboards that span email, mobile, and in-app channels. Stop reconciling metrics across separate analytics exports.
Trigger Braze Canvas flows when users enter or complete Marketing Cloud journeys. Coordinate email nurture sequences with mobile push campaigns. Maintain message sequencing and frequency rules across platforms without manual coordination.
Monitor equivalent segments across both platforms and flag discrepancies that indicate sync issues or data quality problems. Get Slack or email alerts with specific segment IDs and delta counts. Catch integration drift before campaigns launch to wrong audiences.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze user attributes, Canvas events, and campaign structures alongside Marketing Cloud Data Extensions, journey builder schemas, and Contact Builder relationships.
Redbird automatically reconciles Braze custom attributes with Marketing Cloud Data Extension fields, matches Canvas step completions to journey activity events, and aligns subscription groups with publication lists. Our AI understands how engagement events, user identifiers, and campaign metadata differ between platforms — so you don't need to write field mapping documentation or maintain transformation scripts. Changes to either platform's data model are detected and adapted automatically.
faster than building custom API integrations between Braze and Marketing Cloud
Redbird can pull from Braze and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign launch, user behavior event, or data change in either Braze or Salesforce Marketing Cloud.
Trigger when a user completes a specific Canvas step or entire flow.
Fire when a Braze campaign is sent, opened, or clicked by users.
Trigger on any custom event tracked through the Braze SDK or API.
Write or update custom attributes on Braze user profiles.
Programmatically add users to Braze segments or subscription groups.
Enroll users into a Braze Canvas flow based on external events.
Trigger when a contact enters, exits, or completes a journey activity.
Fire on email send, open, click, bounce, or unsubscribe events.
Trigger when rows are added or modified in specified Data Extensions.
Add or update rows in Marketing Cloud Data Extensions with external data.
Write attributes to unified contact records in Contact Builder.
Subscribe contacts to email lists or update suppression status.
Stop manually syncing data between Braze and Salesforce Marketing Cloud. Redbird keeps your engagement platforms aligned so you can orchestrate seamless cross-channel experiences.