Sync campaign engagement data to your warehouse and enrich Braze segments with customer intelligence — automatically. Stop exporting CSVs, writing custom ETL scripts, and waiting on data engineering for every new audience attribute.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture email opens, clicks, push interactions, and in-app events from Braze into Redshift tables. Build retention cohorts, attribution models, and LTV analyses on complete engagement history without manual exports or Currents configuration overhead.
Sync predictive scores, lifetime value segments, purchase propensity, and behavioral cohorts from Redshift back to Braze as custom attributes. Power personalized campaigns with data science outputs without building custom API bridges or flat file workflows.
Automatically join Braze send, open, and click metrics with Redshift order and revenue tables. Create executive-ready reports showing true campaign ROI, downstream conversion, and customer behavior impact without manual SQL queries or BI tool configuration.
Continuously sync Braze messaging audit trails, user consent changes, and interaction logs to Redshift for long-term retention. Maintain complete engagement history beyond Braze's retention windows for regulatory compliance and historical analysis.
Monitor key customer metrics in Redshift and automatically add users to Braze segments when they hit milestones — high engagement scores, churn risk flags, or spending tier changes. Trigger lifecycle campaigns from data warehouse insights without batch file transfers.
Compare real-time Braze campaign metrics against historical Redshift benchmarks and notify teams when open rates, click-through, or conversion rates fall outside expected ranges. Catch deliverability issues or creative problems before they impact revenue.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Redshift with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas and Redshift's table structures, so you can automate the connection between engagement orchestration and analytical infrastructure without custom code.
Redbird automatically maps Braze campaign events, user attributes, and Canvas journey data to Redshift table structures. It understands Braze's nested event properties, custom attribute naming conventions, and user identifier formats, then intelligently transforms them into optimized Redshift schemas. When syncing back, Redbird validates data types against Braze's API requirements and handles batching, deduplication, and rate limiting automatically.
faster than building custom ETL pipelines between Braze Currents and Redshift
Redbird can pull from Braze and Redshift simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Redshift.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Redshift, or from Redshift back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or Redshift data change, and take action across both systems instantly.
Trigger when Braze sends an email, push, SMS, or in-app message to a user.
Trigger when a custom event is logged in Braze, like purchase, signup, or feature usage.
Trigger when a user enters a specific step in a Braze Canvas journey.
Add or modify custom attributes on Braze user profiles from external data sources.
Programmatically add users to Braze segments based on external criteria or data changes.
Write custom events to Braze user timelines from external systems or data pipelines.
Trigger when new records are added to a Redshift table, like orders, signups, or support tickets.
Trigger when existing rows in a Redshift table are modified, indicating changed customer state.
Trigger when a scheduled Redshift query result exceeds a defined threshold or condition.
Write Braze campaign interaction events into Redshift tables for downstream analytics.
Merge Braze user profile data with existing customer records in Redshift dimension tables.
Run parameterized Redshift queries to generate reports or compute metrics from Braze event data.
Stop building custom pipelines between Braze and Redshift. Let Redbird automate the sync, enrichment, and reporting workflows your marketing and data teams actually need.