Connect Braze and
Intercom with AI

Sync customer engagement data between your marketing automation and support platforms automatically. Stop manually exporting campaign data to understand support context, or copying conversation insights back to your lifecycle flows.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Intercom support tickets with Braze campaign engagement history

When a customer opens a support conversation, automatically pull their recent Braze email, push, and in-app message engagement into Intercom. Support agents see what campaigns a user received before reaching out, providing context for troubleshooting and faster resolution.

Create Braze suppression segments from Intercom unsubscribe requests

When customers request unsubscribe or communication preferences changes via Intercom chat, automatically update their Braze user profile and add them to suppression segments. Ensures compliance across teams without manual CRM updates or spreadsheet exports.

Trigger Braze campaigns based on Intercom conversation outcomes

When support conversations close with specific tags or CSAT scores, trigger targeted Braze campaigns for follow-up, upsell, or re-engagement. Turn support interactions into lifecycle marketing triggers without engineering custom event pipelines.

Surface Intercom support volume by Braze campaign cohort

Automatically report on support ticket volume and CSAT for users who received specific Braze campaigns or entered certain Canvas flows. Identify campaigns driving confusion or support load, and optimize messaging before scaling.

Alert marketing when high-value users contact support repeatedly

Monitor Intercom conversation frequency for users in key Braze segments like high LTV or trial users. Send alerts to marketing when priority users show support distress signals, enabling proactive outreach before churn.

Sync Braze unsubscribe events to Intercom user profiles

When users unsubscribe from Braze email or push channels, update their Intercom profile with subscription status and channel preferences. Support and sales teams see accurate communication preferences without checking multiple systems.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Intercom with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Braze's event-driven campaign architecture and Intercom's conversation metadata, so you can connect customer engagement and support data without custom integration work.

AI that understands campaign engagement and support context

Redbird maps Braze user attributes, custom events, Canvas step progression, and message engagement metrics to Intercom user profiles, conversation tags, and custom data attributes. Our AI handles field mapping between Braze's behavioral segmentation logic and Intercom's conversation workflows, so you can enrich support context with campaign history or trigger lifecycle flows from support outcomes. No need to build custom event pipelines or maintain fragile API scripts.

Braze Canvas & campaign events
Intercom conversation tags & CSAT
User attribute bidirectional sync
Custom event mapping
10×

faster than exporting CSVs and manually cross-referencing campaign data in support tickets

No engineering sprints to build custom webhooks or event streaming between platforms

Auto-generated reports

Redbird can pull from Braze and Intercom simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Intercom.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Intercom, or from Intercom back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any campaign event in Braze or support conversation in Intercom, and automate what happens next across both platforms.

Braze
Triggers & Actions
Trigger

User enters Canvas step

Trigger workflows when users enter specific Canvas steps or lifecycle stages.

Trigger

Campaign message sent or engaged

React when users receive, open, click, or convert from email, push, or in-app messages.

Trigger

User unsubscribes from channel

Detect when users opt out of email, push, SMS, or update subscription preferences.

Action

Update user custom attributes

Write data back to Braze user profiles, including support interaction history or conversation tags.

Action

Add user to segment

Dynamically add users to Braze segments based on Intercom conversation outcomes or support flags.

Action

Track custom event

Send custom events to Braze from Intercom activity to trigger campaigns or update Canvas flows.

Intercom
Triggers & Actions
Trigger

New conversation started

Trigger when a customer initiates a new support conversation via chat, email, or in-app messenger.

Trigger

Conversation closed with tag

React when support conversations close with specific tags like 'billing', 'bug', or 'feature request'.

Trigger

CSAT rating submitted

Detect when customers submit satisfaction ratings after support interactions.

Action

Update user profile data

Write Braze campaign engagement history, segment membership, or custom attributes to Intercom profiles.

Action

Add tag to conversation

Automatically tag conversations based on Braze campaign context or user lifecycle stage.

Action

Create or update user note

Append campaign engagement summaries or lifecycle context as notes on Intercom user profiles.

Braze
+
Intercom

Ready to connect your stack?

See how Redbird syncs Braze and Intercom in minutes. Connect customer engagement and support data without building custom pipelines or maintaining brittle integrations.

Get started → Book a demo