Sync engagement segments to ad audiences automatically, optimize spend based on lifecycle value, and connect campaign performance to downstream retention — without CSV exports or custom API scripts. Redbird AI automates the data flow between your customer engagement platform and paid acquisition engine.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push engaged user segments from Braze—email openers, app power users, recent converters—into Google Ads Customer Match lists. Keep acquisition targeting aligned with lifecycle behavior without manual list uploads. Update audiences daily based on real-time engagement data.
Pull conversion events from Google Ads and append Braze lifecycle segments, LTV bands, and campaign engagement history. Build attribution models that connect paid acquisition to long-term retention and customer value, not just first purchase.
Automatically exclude churned users, unsubscribers, and low-engagement segments from Google Ads campaigns to reduce wasted spend. Sync suppression lists bidirectionally so acquisition and lifecycle teams stay aligned on audience exclusions.
Combine Google Ads campaign cost and conversion data with Braze user retention, repeat purchase rates, and lifecycle progression metrics. Automatically generate reports showing true ROAS including downstream engagement, not just initial conversion.
Monitor Google Ads campaign performance and automatically launch targeted Braze win-back or cross-sell campaigns when acquisition efficiency declines. Use lifecycle messaging to compensate for paid channel inefficiencies and maintain overall growth targets.
Identify your most valuable users in Braze based on engagement frequency, purchase behavior, and retention metrics, then automatically create and refresh lookalike audience seeds in Google Ads. Scale acquisition targeting based on actual customer quality, not just conversion events.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Braze's event schemas, user attributes, and segment logic alongside Google Ads' audience structures, conversion tracking, and campaign hierarchies—so your growth and lifecycle teams can work from the same data without engineering dependencies.
Redbird AI natively maps Braze custom events, user properties, Canvas step completions, and segment memberships to Google Ads customer list formats, conversion actions, and audience targeting parameters. The platform understands how to transform behavioral engagement data into acquisition-ready audience structures, reconcile user identifiers across hashed emails and mobile ad IDs, and maintain sync logic as your segment definitions and campaign structures evolve. No need to build custom middleware or maintain fragile API integrations.
faster than building custom audience sync scripts or manual CSV workflows
Redbird can pull from Braze and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Google Ads, or from Google Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from engagement events in Braze or campaign performance changes in Google Ads—Redbird connects both systems bidirectionally.
Trigger when users join or leave specific Braze segments based on behavior, attributes, or engagement patterns.
Fire when users complete specific steps in Braze Canvas workflows, including message sends, conversions, or goal achievements.
Activate when users perform tracked custom events like purchases, feature usage, or milestone achievements in Braze.
Write custom attributes or profile properties to Braze user profiles based on Google Ads campaign interaction or conversion data.
Dynamically add users to Braze segments based on their Google Ads engagement, conversion status, or campaign source.
Initiate Braze Canvas workflows for users based on Google Ads campaign performance thresholds or conversion events.
Trigger workflows when Google Ads campaigns exceed or fall below target return on ad spend benchmarks.
Activate when specific Google Ads conversion actions fire, including purchases, sign-ups, or custom conversion events.
Fire when Google Ads campaigns hit budget thresholds or spending pace exceeds configured limits.
Add or remove users from Google Ads Customer Match audiences based on Braze engagement, lifecycle stage, or behavioral segments.
Define new Google Ads conversion tracking events or update conversion values based on Braze downstream engagement metrics.
Modify Google Ads campaign bidding based on Braze cohort performance, retention data, or lifecycle value signals.
Stop manually syncing audience lists between Braze and Google Ads. Redbird AI connects your lifecycle engagement data to paid acquisition automatically, so growth and marketing teams can optimize for real customer value, not just conversions.