Sync sales conversation insights into your lifecycle campaigns and route marketing engagement signals back to revenue teams. Stop manually exporting deal context from Gong or guessing which accounts are hot based on campaign clicks alone.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update user attributes in Braze when Gong detects changes in deal stage, risk level, or engagement quality. Trigger different nurture flows based on actual conversation signals instead of just demographic data or email opens.
When a user from an active deal clicks a pricing email or visits key product pages, add engagement context directly to their Gong account record. Sales reps see marketing signals alongside call transcripts without switching tools.
Create dynamic segments in Braze based on which competitors were mentioned in sales calls or which objections surfaced most frequently. Target messaging that directly addresses the concerns Gong captured in real conversations.
When Gong identifies a demo with positive sentiment or strong next-step commitment, automatically enroll that contact in a tailored follow-up sequence. Time your messaging based on actual conversation outcomes, not just calendar events.
Surface marketing engagement changes—unsubscribes, sudden drop in opens, or campaign fatigue—directly in Gong's account view. Give sales visibility into customer sentiment shifts before their next call.
Automatically generate reports that layer sales interaction quality from Gong with lifecycle campaign performance from Braze. See which deals have strong call signals but weak email engagement, or vice versa, to prioritize follow-up strategies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's behavioral event schemas and custom attributes alongside Gong's conversation intelligence data model—no manual field mapping or CSV exports required.
Redbird maps Gong's deal stages, sentiment scores, competitor mentions, and call outcomes to Braze user attributes and segment logic automatically. It understands how to translate conversation signals into actionable campaign triggers and knows which Braze custom events should flow back into Gong's account context. The AI handles nested behavioral data, user identifiers across systems, and real-time event streaming without custom code.
faster than building point-to-point webhooks between Gong API and Braze REST endpoints
Redbird can pull from Braze and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Gong.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Gong, or from Gong back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Braze or conversation signal in Gong—Redbird handles the rest.
Trigger when a user receives a specific email, push, or in-app message campaign.
Detect when a user progresses to a specific step in a multi-channel Canvas journey.
Fire when a user unsubscribes, re-subscribes, or updates channel preferences.
Write custom attributes or nested data to a user profile in Braze.
Dynamically assign users to behavioral or CRM-based segments for targeting.
Log a custom behavioral event to trigger Canvas journeys or update engagement scoring.
Trigger when a sales call or demo is recorded and transcribed in Gong.
Detect when a deal moves forward, stalls, or is marked at risk based on conversation analysis.
Fire when Gong identifies a specific competitor name in call transcripts or emails.
Append engagement context or marketing milestones to a Gong account timeline.
Write custom fields or tags to a recorded call for filtering and reporting.
Flag a specific call or interaction for manager review based on external signals.
Sync Braze and Gong in minutes—no API docs, no custom scripts. Just intelligent automation that understands both systems from day one.