Connect Braze and
FullStory with AI

Automatically sync FullStory session insights into Braze segments and send campaign engagement data back to FullStory for deeper analysis. Stop manually exporting behavioral data or running separate reports to understand how messaging impacts user experience.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Braze segments with FullStory friction signals like rage clicks and errors

Automatically pull users who experienced checkout errors, rage clicks, or app crashes from FullStory into targeted Braze segments. Send recovery campaigns or proactive support messages to users who hit friction points. Close the loop between UX problems and lifecycle engagement.

Send Braze campaign opens and clicks to FullStory for session-level analysis

Push email opens, push notification clicks, and in-app message interactions from Braze into FullStory as custom events. Watch session replays of users who engaged with specific campaigns to see exactly how messaging influenced product behavior. Diagnose when campaigns drive the wrong actions or create confusion.

Trigger Braze re-engagement flows when FullStory detects abandoned conversion funnels

Automatically start Braze email or SMS sequences when FullStory identifies users who dropped off in checkout, onboarding, or upgrade flows. Include session replay links in internal alerts so product and CRM teams can see exactly what went wrong. Convert more sessions by messaging users while intent is still high.

Build daily reports showing how Braze campaigns impact FullStory friction metrics

Automatically join Braze campaign exposure data with FullStory rage click rates, error counts, and dead click metrics by user cohort. Generate reports that show whether messaging drives smooth experiences or creates confusion. Surface which campaign variants correlate with better downstream UX health.

Alert product teams when Braze message recipients show elevated error rates in FullStory

Monitor FullStory session data for users who received specific Braze campaigns and flag when error rates or frustration signals spike. Send alerts with session replay links when a campaign drives users to broken flows or confusing experiences. Catch campaign-driven UX problems before they scale.

Sync FullStory feature adoption scores into Braze for behavioral lifecycle targeting

Automatically calculate feature usage depth from FullStory session data and push adoption tier attributes into Braze user profiles. Build Canvas flows that educate low-usage segments on features they're missing or upsell power users to premium tiers. Keep Braze targeting aligned with actual product engagement patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Braze's event schemas and user attributes alongside FullStory's session-level behavioral data, so your automations work across messaging orchestration and digital experience intelligence.

AI that understands customer engagement platforms and session analytics

Redbird maps Braze campaign events, Canvas step progressions, and user profile attributes to FullStory session replays, custom events, and friction signals without custom code. The AI understands how to join message_sent timestamps with session starts, match external_user_id to FullStory uid values, and attribute behavioral outcomes to specific campaign exposures. It handles nested event properties, time zone conversions between systems, and deduplication when users trigger multiple campaigns in a single session.

Braze Canvas & campaign events
FullStory session replays & custom events
User ID mapping across systems
Behavioral attribution logic
10×

faster than exporting CSVs, matching user IDs manually, and building campaign performance dashboards from scratch

No custom API scripts or data warehouse staging tables required to connect messaging to session behavior

Auto-generated reports

Redbird can pull from Braze and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or FullStory.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into FullStory, or from FullStory back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event in Braze or any behavioral signal in FullStory, and update either system automatically.

Braze
Triggers & Actions
Trigger

Campaign sent or delivered

Trigger when a user receives an email, push notification, in-app message, or SMS from any Braze campaign or Canvas.

Trigger

Message opened or clicked

Trigger when a user opens an email, clicks a push notification, or interacts with an in-app message in Braze.

Trigger

User enters or exits segment

Trigger when a user qualifies for or drops out of a specific Braze segment based on behavioral or attribute criteria.

Action

Update user profile attributes

Write custom attributes to Braze user profiles from FullStory behavioral scores, session counts, or friction metrics.

Action

Track custom event

Send FullStory-detected friction events, feature adoption milestones, or conversion signals to Braze as custom events for triggering.

Action

Add or remove user from segment

Update Braze segment membership based on FullStory behavioral patterns, UX health scores, or session-level insights.

FullStory
Triggers & Actions
Trigger

Session with rage clicks detected

Trigger when FullStory identifies a session with rage clicks, repeated taps, or other frustration signals.

Trigger

User encounters JavaScript error

Trigger when FullStory captures a console error, unhandled exception, or failed network request in a user session.

Trigger

Conversion funnel abandoned

Trigger when a user starts but doesn't complete a defined funnel in FullStory, like checkout or onboarding.

Action

Create custom event

Log Braze campaign interactions as custom FullStory events to track messaging influence on product behavior.

Action

Add user property

Enrich FullStory user profiles with Braze segment memberships, campaign history, or lifecycle stage attributes.

Action

Tag session with metadata

Apply tags to FullStory sessions indicating which Braze campaigns a user was exposed to during that session.

Braze
+
FullStory

Ready to connect your stack?

Stop exporting user lists and running separate analyses. Connect Braze and FullStory with Redbird AI to close the loop between messaging and user experience automatically.

Get started → Book a demo