Sync retail sales data into your customer engagement platform and measure how campaigns drive in-store performance. Stop manually matching campaign cohorts to POS data, reconciling market share shifts with promotional calendars, or building custom ETL to connect marketing execution with retail outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Match customer identifiers between Braze and Circana panel datasets to append household purchase behavior, category penetration, and brand switching patterns as custom attributes. Enable segmentation based on actual retail buying behavior, not just digital engagement signals.
Monitor Circana category trend data and automatically launch Braze campaigns when market conditions shift — rising competitive activity, seasonal velocity spikes, or share erosion. Close the timing gap between market intelligence and customer communication.
Pull Braze campaign exposure data and match it to Circana household-level purchase behavior to quantify lift, incremental revenue, and conversion to in-store purchase. Eliminate manual cohort matching and spreadsheet reconciliation between marketing and sales analytics teams.
Export campaign launch dates, messaging themes, and audience sizes from Braze into Circana analytics environments to align promotional effectiveness measurement with digital marketing activity. Enable integrated read on total marketing impact across owned channels and retail.
Compare Braze segment engagement metrics against Circana purchase data for the same cohorts and trigger Slack or email alerts when high digital engagement doesn't translate to store sales. Surface disconnects between marketing engagement and commercial outcomes in real time.
Automatically capture campaign creative, targeting criteria, send volumes, and performance from Braze and store it with corresponding Circana retail impact data in a unified archive. Support audits, claims substantiation, and historical analysis without manual documentation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event-driven customer engagement data model and Circana's retail measurement schemas — from campaign Canvas structures to point-of-sale hierarchies and panel household keys.
Redbird learns how Braze organizes user attributes, campaign metadata, conversion events, and Canvas step logic — then maps it to Circana's store-level POS data, household panel records, category taxonomies, and time-based aggregations. The system understands how to join campaign exposure cohorts with purchase behavior, reconcile date ranges between send logs and sales weeks, and translate between Braze's event streams and Braze's batch reporting structures. No custom field mapping or brittle scripts to maintain.
faster than building custom pipelines between Braze webhooks and Circana data feeds
Redbird can pull from Braze and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Circana, or from Circana back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign sends in Braze or data refreshes in Circana — then update records, send alerts, or generate reports across both systems.
Trigger when a Braze campaign or Canvas sends to a defined audience segment.
Trigger when a custom user attribute changes, such as loyalty tier or purchase propensity score.
Trigger when a user completes a specified custom event tracked in Braze.
Write retail behavior data from Circana into Braze user profiles as custom attributes.
Dynamically add users to a Braze segment based on Circana purchase or category penetration data.
Launch a Braze Canvas journey for users when Circana detects a specific purchase pattern or market condition.
Trigger when new point-of-sale or panel data becomes available in Circana reporting feeds.
Trigger when brand or category share moves above or below a defined benchmark in Circana data.
Trigger when a retail promotional window closes and final performance data is logged in Circana.
Send Braze campaign audience lists and metadata to Circana analytics environments for lift studies.
Write Braze campaign names, dates, and targeting criteria into Circana datasets for integrated reporting.
Push combined Braze engagement and Circana retail metrics into reporting dashboards or BI tools.
Join CPG and retail marketing teams using Redbird AI to connect Braze campaigns with Circana retail performance data — and finally measure how digital engagement translates to store sales.