Redbird AI automatically syncs campaign performance data between your lifecycle marketing platform and ad server. Stop manually exporting conversion events, stitching attribution reports, or reconciling campaign IDs across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email opens, clicks, and in-app conversions from Braze to Campaign Manager 360 as Floodlight conversions. Enable true cross-channel attribution across paid media and lifecycle campaigns without manual event tagging or CSV uploads.
Pull impression, click, and conversion data from Campaign Manager 360 and combine it with Braze send, open, and engagement metrics. Redbird creates a single source of truth showing how paid and owned channels drive user journeys together.
Automatically sync which display and video ads each user was exposed to from Campaign Manager 360 into Braze custom attributes. Segment lifecycle campaigns based on paid media touchpoints and adjust messaging frequency based on total cross-channel exposure.
Automatically compare conversion counts between Braze campaign events and Campaign Manager 360 Floodlight tags. When discrepancies exceed defined thresholds, Redbird alerts marketing ops teams with specific campaign IDs and delta counts for immediate troubleshooting.
Pull daily impression frequency data from Campaign Manager 360 and automatically update Braze user attributes. Pause or throttle email and push campaigns for users who've already exceeded combined paid and owned message frequency targets.
Combine Campaign Manager 360 creative-level metrics with Braze downstream retention and revenue data. Create historical archives showing which display creatives and lifecycle messages drove the highest lifetime value cohorts for future campaign planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Campaign Manager 360 with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event schemas and Campaign Manager 360's attribution models, so your cross-channel data flows seamlessly without custom API development.
Redbird natively maps Braze Canvas steps, campaign IDs, and custom event properties to Campaign Manager 360's placement structures, Floodlight configurations, and attribution dimensions. The system automatically reconciles user identifiers across platforms, handles timestamp normalization between event-based and impression-based data, and transforms Braze's behavioral segments into Campaign Manager 360's audience taxonomy. No need to build custom middleware or maintain fragile field mapping documentation.
faster cross-channel attribution than manual event exports and spreadsheet reconciliation
Redbird can pull from Braze and Campaign Manager 360 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Campaign Manager 360.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Campaign Manager 360, or from Campaign Manager 360 back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automated workflows from any campaign event in Braze or impression data update in Campaign Manager 360.
Trigger when a Braze email, push, SMS, or in-app campaign is sent to users.
Trigger when users enter a specific Canvas step in a lifecycle journey.
Trigger when a specific Braze custom event like purchase or upgrade is logged.
Write new data fields to Braze user profiles for segmentation and personalization.
Programmatically add users to a Braze segment based on external data conditions.
Initiate a Braze Canvas journey for users based on events from other systems.
Trigger when a user crosses a defined impression frequency cap across placements.
Trigger when a Campaign Manager 360 conversion tag fires for tracked user actions.
Trigger when new daily or hourly delivery reports are generated for active campaigns.
Write conversion events to Campaign Manager 360 with custom variables and revenue values.
Modify campaign placement details or custom dimensions for improved reporting taxonomy.
Generate and extract cross-channel attribution reports with custom date ranges and dimensions.
See how Redbird AI syncs Braze and Campaign Manager 360 in minutes. Stop manually reconciling campaign data across your lifecycle and paid media platforms.