Automate the flow between social listening and digital marketing intelligence. Stop manually exporting sentiment data, copying brand mention trends into keyword research, or rebuilding reports that combine social and search performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Brandwatch detects emerging conversation topics or hashtags gaining momentum, automatically create keyword tracking campaigns in Semrush to monitor search volume and ranking opportunities. Capture the shift from social buzz to search demand without manual setup.
Pull Semrush competitor traffic and keyword data into Brandwatch social profiles to build unified competitive intelligence reports. Combine search visibility metrics with social conversation volume and sentiment for complete market positioning analysis.
Monitor Brandwatch sentiment scores during product launches or campaigns tracked in Semrush. Trigger alerts when negative sentiment spikes correlate with paid search spend increases, enabling rapid response before budget is wasted on poorly-received messaging.
Automatically merge Brandwatch mention volume, sentiment trends, and share of voice data with Semrush organic rankings, traffic estimates, and backlink metrics. Deliver unified brand health reports to leadership without manual data gathering from two platforms.
When Brandwatch detects crisis-level negative sentiment or mention spikes, automatically capture timestamped snapshots and correlate with Semrush branded search volume, ranking changes, and traffic drops. Build a complete archive of brand incidents and their search impact.
When Semrush identifies high-volume keywords your brand isn't ranking for, query Brandwatch to analyze if competitors own those conversations socially. Surface content opportunities where you can win both search visibility and social share of voice simultaneously.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both social listening taxonomies and digital marketing metrics, so you can connect brand intelligence to search performance without fighting API limitations or building custom pipelines.
Redbird maps Brandwatch's mention streams, sentiment classifications, topic clusters, and author demographics to Semrush's keyword databases, position tracking, domain analytics, and competitive intelligence structures. The system automatically reconciles brand name variations across social mentions and branded search terms, handles timezone differences between social conversation timestamps and analytics reporting periods, and intelligently groups Brandwatch topics with related Semrush keyword groups. No manual field mapping or complex transformation logic required.
faster than exporting CSVs from Brandwatch and manually cross-referencing with Semrush projects
Redbird can pull from Brandwatch and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Semrush, or from Semrush back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Brandwatch's social listening engine or Semrush's marketing intelligence platform.
Triggers when brand sentiment score drops below or rises above a specified level across tracked channels.
Triggers when brand mentions increase by a specified percentage within a time window.
Triggers when Brandwatch's AI detects an emerging topic or hashtag gaining momentum in your monitored queries.
Programmatically set up new social listening queries with specified keywords, filters, and channel selections.
Apply custom tags or classifications to mentions based on external data or business logic.
Pull filtered mention sets, sentiment breakdowns, or demographic data for specific audiences or time periods.
Triggers when tracked keywords move up or down in search rankings by a specified number of positions.
Triggers when Semrush discovers new referring domains or backlinks pointing to your monitored sites.
Triggers when competitor domains experience significant organic or paid traffic changes in tracked projects.
Automatically add new keywords to position tracking campaigns with specified locations and device settings.
Modify project configurations, competitor lists, or tracking parameters programmatically.
Pull comprehensive SEO audit data, ranking reports, or competitive analysis snapshots on demand.
Sync Brandwatch with Semrush and start automating the workflows that connect social intelligence to search performance. Build the integration your team actually needs in minutes, not months.