Sync social listening insights directly into your CRM. Stop manually exporting sentiment reports, copy-pasting mentions into contact records, and bridging the gap between what customers say online and how your sales and marketing teams respond.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create or update HubSpot contacts when Brandwatch detects positive sentiment from influencers or decision-makers. Enrich contact records with social profile data, mention context, and sentiment scores so sales teams can prioritize warm outreach.
When Brandwatch identifies mentions of competitors in your tracked queries, automatically tag related HubSpot deals with competitive threat levels and talking points. Sales reps get real-time context about what prospects are saying about alternatives.
Monitor Brandwatch sentiment scores for active campaigns and create HubSpot tasks for marketing managers when negative sentiment crosses thresholds. Include top negative themes and sample mentions so teams can respond quickly.
When deals close in HubSpot, push deal data and source attribution into Brandwatch custom fields. Connect social listening activity to revenue outcomes and measure how social sentiment correlates with conversion rates across segments.
Aggregate Brandwatch share of voice, sentiment trends, and top emerging topics into formatted HubSpot marketing reports. Automatically generate summaries with AI and distribute to stakeholders through HubSpot email workflows on a recurring schedule.
Push HubSpot campaign launch dates, segment definitions, and customer lifecycle stages into Brandwatch as query filters and custom metadata. Analyze social conversation within the context of your marketing calendar and customer journey stages.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Brandwatch's social listening data model and HubSpot's CRM structure, so you can map sentiment scores to contact properties, mentions to timeline events, and social insights to deal context without custom code.
Redbird automatically maps Brandwatch mention objects, sentiment scores, author profiles, and query results to HubSpot contacts, companies, deals, and custom properties. The platform recognizes how to normalize sentiment ranges, deduplicate social handles against CRM email domains, and structure mention threads as HubSpot timeline events. When you need to enrich contact records with social activity or trigger workflows from sentiment shifts, Redbird handles the transformation logic between Brandwatch's listening architecture and HubSpot's relationship model.
faster than exporting Brandwatch CSVs and importing to HubSpot manually
Redbird can pull from Brandwatch and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or HubSpot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into HubSpot, or from HubSpot back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any social listening event in Brandwatch or CRM activity in HubSpot—Redbird connects the systems in both directions.
Fires when Brandwatch captures a new social mention matching your monitored brand, product, or topic queries.
Triggers when aggregated sentiment for a query, campaign, or time period moves above or below defined levels.
Activates when Brandwatch identifies unusual increases in mention volume for tracked topics or brands.
Build new Brandwatch queries or modify existing ones with updated keywords, filters, or Boolean logic.
Apply custom classification tags to Brandwatch mentions for segmentation and reporting.
Pull aggregated metrics, mention lists, or sentiment breakdowns from Brandwatch queries into structured datasets.
Fires when a HubSpot contact moves into a new lifecycle stage like MQL, SQL, or Customer.
Triggers when a deal in HubSpot moves between pipeline stages or closes won/lost.
Activates when marketing campaigns start, pause, or complete in HubSpot.
Add new contacts to HubSpot or enrich existing records with properties from social listening data.
Log custom timeline events on HubSpot contacts or companies with mention details and sentiment context.
Generate HubSpot tasks assigned to sales or marketing users based on social listening alerts or insights.
Sync Brandwatch social intelligence with HubSpot CRM in minutes. Turn listening data into contact insights, sentiment shifts into sales alerts, and social mentions into actionable pipeline context.