Automate the flow between your B2B ad campaigns and intelligence data. Stop manually exporting conversion lists, building audience segments in spreadsheets, or stitching together intent signals with campaign performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a conversion fires in Microsoft Ads, automatically match the company in ZoomInfo and append firmographic attributes, technographics, and intent scores. Route enriched leads to sales with full context without manual lookups or data entry.
Trigger audience creation in Microsoft Ads when ZoomInfo detects intent surges or behavioral signals at target accounts. Automatically sync company lists to LinkedIn professional targeting via Microsoft Audience Network for precision ABM campaigns.
Flow ad engagement metrics, search terms, and conversion events from Microsoft Ads back into ZoomInfo records. Give sales teams visibility into which accounts are actively searching and converting on paid channels before they reach out.
When ZoomInfo identifies high-intent, high-fit accounts, automatically increase bids or activate dedicated campaigns in Microsoft Ads. Allocate budget dynamically to accounts showing strongest buying signals without manual campaign adjustments.
Automatically join Microsoft Ads conversion data with ZoomInfo company attributes to analyze which firmographics, industries, and company sizes drive best ROAS. Surface insights on ICP alignment and campaign effectiveness without manual data exports.
Monitor Microsoft Ads activity for clicks and conversions from ZoomInfo-identified target accounts. Send real-time alerts to Slack or email when strategic accounts engage, enabling immediate sales follow-up on warm intent.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising campaign structures, conversion tracking schemas, and audience targeting mechanics alongside ZoomInfo's contact records, intent signals, and firmographic hierarchies.
Redbird's AI natively parses Microsoft Ads conversion goals, UTM parameters, audience segment IDs, and bid modifiers while simultaneously mapping ZoomInfo's Scoops, intent topics, technographic tags, and account hierarchies. The platform automatically handles company name matching, deduplication across contact records, and intelligent joins between ad click IDs and ZoomInfo profiles. No need to build custom field mappings or write transformation scripts to connect campaign performance with sales intelligence.
faster than exporting CSVs, enriching in spreadsheets, and re-uploading audience lists
Redbird can pull from Microsoft/Bing Ads and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into ZoomInfo, or from ZoomInfo back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or intelligence signal in ZoomInfo, then take action across your entire stack.
Fires when a conversion goal is completed in Microsoft Ads campaigns.
Triggers when daily or monthly spend hits defined percentage of budget.
Detects significant shifts in CTR, conversion rate, or ROAS at ad group level.
Add or remove companies from Microsoft Audience Network targeting segments.
Modify target CPA, ROAS goals, or bid adjustments for campaigns or ad groups.
Automatically activate or deactivate keywords based on performance or external signals.
Fires when ZoomInfo identifies increased buying intent signals at target accounts.
Triggers when accounts meeting defined firmographic or technographic filters are identified.
Detects when ZoomInfo surfaces news, funding, or business events at monitored companies.
Append firmographic, technographic, and contact data to existing records.
Include companies in specific ZoomInfo lists for ABM or outreach campaigns.
Write engagement data or custom signals back to ZoomInfo account profiles.
Sync Microsoft/Bing Ads with ZoomInfo and eliminate the manual work between campaign performance and sales intelligence. Redbird AI connects your demand gen and GTM tools so you can focus on strategy, not data plumbing.