Redbird AI syncs Microsoft/Bing Ads campaign performance directly into Sprout Social's reporting workflows. Stop manually exporting paid search data to compare with organic social metrics. Automate cross-channel reports that show how paid search supports your social strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Microsoft Advertising campaign metrics, spend, conversions, and ROAS into Sprout Social at scheduled intervals. Surface paid search performance alongside organic social data for unified marketing reports. Keep leadership dashboards current without manual CSV exports.
Trigger draft social content when Microsoft Ads campaigns hit conversion or ROAS milestones. Automatically queue celebratory posts or customer success stories tied to search campaign wins. Connect paid performance directly to social content planning workflows.
Monitor Microsoft Advertising spend velocity and notify social media managers via Sprout when daily budgets accelerate. Enable coordinated response between paid search and organic social teams during high-traffic periods. Prevent budget overruns with real-time cross-platform visibility.
Flow high-engagement social audience segments from Sprout into Microsoft Advertising for LinkedIn Audience Network targeting. Match social followers who engage heavily with content to search retargeting campaigns. Build more precise Microsoft Ads audiences based on verified social behavior.
Capture Microsoft Advertising conversion data tied to specific UTM parameters and store alongside corresponding Sprout Social campaign records. Build a unified archive showing which social content themes correlate with paid search conversions. Enable long-term analysis of cross-channel attribution patterns.
Query both platforms simultaneously to analyze how social engagement trends precede or follow paid search performance shifts. Automatically generate narrative insights about cross-channel campaign effectiveness. Surface hidden correlations between organic social activity and Microsoft Ads conversion rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Microsoft Advertising campaign structures, bid strategies, and conversion tracking alongside Sprout Social's publishing calendars, engagement metrics, and custom report schemas.
Redbird maps Microsoft Ads campaign hierarchies, ad group performance, keyword-level data, and audience network metrics to Sprout Social's post performance, profile analytics, message volumes, and custom reporting fields. Our AI handles timezone conversions between Microsoft Advertising's reporting windows and Sprout's content scheduling calendars. We normalize attribution windows, match UTM parameters across platforms, and reconcile impression metrics between search and social channels without custom field mapping.
faster cross-channel reporting vs exporting CSVs from Bing Ads and manually uploading to Sprout
Redbird can pull from Microsoft/Bing Ads and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Sprout Social, or from Sprout Social back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign events in Microsoft/Bing Ads or social activity in Sprout Social—Redbird connects both systems instantly.
Fires when Microsoft Ads campaigns hit or surpass return on ad spend thresholds.
Triggers when any campaign spends more than 80% of allocated daily budget.
Detects when Microsoft Advertising UET tag records conversions from designated URLs.
Adjusts campaign-level daily spend limits in Microsoft Advertising programmatically.
Automatically disables ad groups when quality score or CTR drops below defined levels.
Generates Microsoft Advertising remarketing audiences based on specific conversion actions.
Fires when published content achieves engagement rates above historical averages.
Triggers when all scheduled posts in a Sprout Social campaign finish publishing.
Detects unusual increases in direct messages or mentions across monitored profiles.
Generates new scheduled content in Sprout's publishing queue using predefined formats.
Appends external metrics to existing Sprout Social custom report templates.
Applies labels to incoming social messages linking them to specific marketing campaigns.
Stop toggling between Microsoft Advertising reports and Sprout Social dashboards. Redbird AI syncs your paid search and social data automatically, giving marketing teams unified visibility across channels.