Redbird AI syncs campaign performance from Microsoft/Bing Ads with social insights in Sprinklr automatically. Stop manually exporting CSVs to correlate paid search with social engagement, or toggling between platforms to understand cross-channel attribution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull brand sentiment scores and social mention volume from Sprinklr and append them to Microsoft Ads campaign records. Understand how social conversation correlates with search ad performance without manual data joins.
Push conversion data from Bing Ads into Sprinklr's customer experience platform to connect paid search touchpoints with social interactions. Build complete customer journey views across paid and organic channels.
Automatically generate reports that merge Microsoft Ads campaign metrics with Sprinklr social engagement data. Redbird normalizes date ranges, attribution windows, and metric definitions across both platforms.
Monitor both platforms and trigger alerts when increased ad spend coincides with drops in brand sentiment or spikes in negative mentions. Catch brand crises before they waste ad budget.
Pull Microsoft Audience Ads data targeting LinkedIn users into Sprinklr for cross-channel LinkedIn analysis. Compare paid LinkedIn ad performance with organic LinkedIn engagement in one unified view.
Automatically create or update Microsoft Ads audience lists using engagement segments identified in Sprinklr. Target high-value social engagers with search campaigns without manual list exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising's campaign structure and Sprinklr's multi-channel data model, so you can connect search performance with social intelligence without custom API work.
Redbird maps Microsoft Ads entities—campaigns, ad groups, keywords, audience segments—to Sprinklr's account hierarchies, message streams, and engagement metrics. It understands how to reconcile attribution windows between platforms, normalize timestamps across different reporting APIs, and join conversion events with social touchpoints. No need to build lookup tables for campaign IDs or write custom scripts to align metric definitions.
faster than exporting CSVs and pivoting in spreadsheets to correlate search and social data
Redbird can pull from Microsoft/Bing Ads and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Sprinklr, or from Sprinklr back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign changes in Microsoft Ads or new social insights in Sprinklr—Redbird handles the rest.
Trigger when ROAS, CTR, or conversion rate crosses specified thresholds for any campaign or ad group.
Fire when Microsoft Ads tracks a new conversion event with associated campaign and keyword data.
Trigger when daily or monthly budget utilization hits defined levels across campaigns.
Programmatically adjust campaign budgets or keyword bids based on external signals.
Automatically enable or pause campaigns, ad groups, or keywords based on performance or external events.
Update remarketing or customer match audience lists with new user segments.
Trigger when overall brand sentiment crosses thresholds in Sprinklr's social listening analytics.
Fire when brand or product mentions exceed normal volume patterns across monitored channels.
Trigger when Sprinklr identifies new audience segments based on engagement behavior or demographics.
Programmatically set up new monitoring queries for keywords, competitors, or topics in Sprinklr.
Apply custom tags to social messages or customer service conversations with campaign attribution data.
Enrich Sprinklr customer profiles with conversion or engagement data from Microsoft Ads.
Redbird AI automatically syncs Microsoft/Bing Ads with Sprinklr so you can connect paid search performance with social intelligence. Build workflows in minutes, not sprints.