Sync your search advertising performance with retail sales data automatically. Stop manually correlating ad spend with SPINS market trends, or exporting campaign metrics to cross-reference with category performance. Redbird AI connects your Microsoft Advertising campaigns to CPG sales insights in real-time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor SPINS category trends and retail velocity data, then automatically scale Microsoft Ads budgets up or down based on market momentum. When SPINS detects accelerating sales in your category, increase search investment to capture demand.
Combine Microsoft Advertising campaign performance, ROAS, and conversion data with SPINS retail scan data to understand the full funnel from search to shelf. Build unified datasets showing how search investment correlates with retail sales across channels.
Cross-reference high-performing Microsoft Ads product campaigns with SPINS distribution and velocity metrics. Get notified when products with strong search performance show weak retail presence, signaling distribution gaps or out-of-stock issues.
Automatically compile Microsoft Advertising spend, impressions, and return metrics alongside SPINS market share, category growth, and competitive positioning data. Deliver unified marketing-to-sales performance reports showing search advertising impact on retail outcomes.
Monitor SPINS retail sales velocity and category performance, then automatically adjust Microsoft Ads campaign budgets or pause underperforming product campaigns. Stop wasting search spend on SKUs losing retail traction.
When SPINS detects new product distribution or early retail performance data, automatically create corresponding Microsoft Advertising campaigns with optimized targeting and budgets. Launch search campaigns timed to retail availability and initial velocity signals.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the schemas, metrics, and data structures in both Microsoft Advertising campaign management and SPINS retail analytics platforms.
Redbird natively understands Microsoft Ads campaign structures, bid strategies, conversion tracking, and audience segments. It also maps SPINS retail scan data, including ACV distribution, velocity metrics, category hierarchies, and competitive share data. Our AI automatically aligns product SKUs, brand hierarchies, and time periods across both systems without manual field mapping. It handles Microsoft Ads API endpoints for campaign management and performance reporting while parsing SPINS data feeds with custom product taxonomies and channel-specific metrics.
faster than exporting Microsoft Ads reports and manually cross-referencing SPINS retail data in spreadsheets
Redbird can pull from Microsoft/Bing Ads and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into SPINS, or from SPINS back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Microsoft/Bing Ads or SPINS — from campaign performance shifts to retail velocity changes.
Trigger when a Microsoft Ads campaign's return on ad spend crosses a specified target.
Activate workflows when campaign or ad group conversion rates decline significantly.
Trigger when a new search or audience campaign goes live in Microsoft Advertising.
Automatically adjust daily or monthly campaign budgets based on external data signals.
Disable ad groups that fail to meet performance thresholds or retail validation criteria.
Generate and launch Microsoft Ads campaigns for specific products or SKUs with predefined structures.
Trigger when SPINS detects increased sales velocity in a product category or segment.
Activate workflows when brand or product market share shifts beyond defined thresholds.
Trigger when SPINS identifies new SKU placement or expanded ACV distribution.
Write SPINS sales velocity, distribution, and category data to databases or analytics platforms.
Append Microsoft Advertising spend, impressions, and conversion data to SPINS retail records.
Generate timestamped records of competitive positioning and category performance from SPINS.
Stop manually reconciling search advertising data with retail sales metrics. Connect Microsoft/Bing Ads and SPINS to understand how your campaigns drive CPG performance from search to shelf.