Automate the flow between your search campaigns and enterprise marketing platform. Stop manually exporting audience lists, copying conversion data between systems, and rebuilding campaign performance reports in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically track email clicks, form submissions, and customer journey milestones as conversion events in Microsoft Ads. Enable accurate ROAS measurement across search and owned channels. Update conversion values in real-time as customers progress through multi-touch journeys.
Stream search campaign metrics, keyword performance, and audience insights into Marketing Cloud data extensions every morning. Enable marketers to trigger emails based on ad engagement and build unified reporting. Eliminate manual CSV exports from the Microsoft Ads interface.
Export high-value segments and behavioral cohorts from Marketing Cloud as custom audiences in Microsoft Ads. Target professional audiences on LinkedIn based on email engagement, purchase history, and journey stage. Refresh audience membership automatically as contacts move through journeys.
Append search query strings, matched keywords, and ad group engagement to Marketing Cloud contact profiles. Enable personalized email content based on search intent signals. Build suppression lists for contacts who already converted via paid search.
Monitor daily Microsoft Ads spend against campaign budgets and send Slack alerts when thresholds are crossed. Correlate search budget pacing with Marketing Cloud journey send volume. Prevent overspend during high-volume promotional campaigns.
Combine Microsoft Ads conversion data with Marketing Cloud journey metrics to analyze multi-channel attribution. Break down performance by customer segment, journey entry source, and product line. Deliver automated reports showing incremental lift from coordinated search and email tactics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Ads campaign structures and Salesforce Marketing Cloud's data extensions, journey builder schemas, and contact model — no custom mapping required.
Redbird maps Microsoft Ads entities like campaigns, ad groups, keywords, and audience lists to Marketing Cloud data extensions, contact attributes, and journey events automatically. It recognizes conversion tracking schemas, understands audience sync requirements, and handles Marketing Cloud's relationship structure between contacts, subscribers, and data extensions. The AI intelligently routes search engagement data to the right Marketing Cloud objects and ensures audience exports meet Microsoft Ads formatting requirements.
Faster than building API integrations between Microsoft Ads and Marketing Cloud
Redbird can pull from Microsoft/Bing Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Microsoft Ads or Salesforce Marketing Cloud — from campaign performance changes to journey interactions.
Trigger when daily or lifetime spend crosses configured budget limits for specific campaigns.
Fire when Microsoft Ads records a conversion from search clicks or audience ad interactions.
Detect when keyword quality scores fall below acceptable thresholds requiring optimization.
Add or remove users from Microsoft Audience Network lists for LinkedIn and display retargeting.
Modify conversion tracking values based on downstream customer behavior or LTV data.
Automatically pause ad groups that fail to meet ROAS or conversion rate benchmarks.
Trigger when a contact begins a specific journey, indicating campaign entry or segment qualification.
Fire when a subscriber clicks tracked links in email campaigns, signaling engagement or intent.
Detect when contact fields change, such as lifecycle stage, product interest, or purchase status.
Insert or upsert contact records into data extensions for segmentation or journey entry.
Modify contact profile fields with search behavior, keyword data, or campaign engagement signals.
Inject API events to trigger journey entry based on search conversions or ad interactions.
Automate the connection between Microsoft Ads and Salesforce Marketing Cloud. Stop rebuilding audience lists and start measuring true multi-channel attribution.