Automate the flow of campaign performance data from Microsoft Advertising into your Redshift warehouse. Stop manually exporting reports, writing custom ETL scripts, or waiting for engineering to update data pipelines. Redbird keeps your advertising analytics current and queryable alongside all your other business data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically load impressions, clicks, conversions, and spend data from Microsoft/Bing Ads into Redshift tables every day. Build a complete historical record of campaign performance without manual exports. Join advertising data with CRM, product, and revenue tables for unified attribution modeling.
Capture search term reports with match type, quality score, and conversion data directly into Redshift. Maintain years of keyword performance history beyond Microsoft Ads' retention limits. Enable data science teams to identify seasonal trends and optimize bidding strategies based on historical patterns.
Combine Microsoft/Bing Ads performance with Google Ads, Meta, and other channels in Redshift. Standardize metrics across platforms for consistent cross-channel reporting. Power executive dashboards that compare efficiency and ROI across your entire paid media mix.
Export high-value customer segments identified in Redshift back to Microsoft Advertising as custom audiences. Target LinkedIn professionals and Microsoft network users based on purchase history, LTV models, or behavioral analytics. Close the loop between data warehouse insights and campaign execution.
Enrich Microsoft Ads conversion records with adjusted revenue values calculated in Redshift. Account for returns, cancellations, and multi-touch attribution to reflect true campaign profitability. Maintain a single source of truth for marketing performance that reflects actual business outcomes.
Trigger notifications when Microsoft Ads spend velocity analyzed in Redshift indicates campaigns will exhaust budgets early or underspend. Compare current pacing against historical patterns and seasonal benchmarks stored in your warehouse. Proactively adjust budgets before performance suffers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Redshift with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising's campaign structure and Redshift's columnar data model, automatically mapping ad metrics to optimized warehouse schemas without custom code.
Redbird intelligently maps Microsoft Advertising entities—campaigns, ad groups, keywords, extensions, and audience segments—into properly typed Redshift tables with appropriate distribution keys and sort keys. It handles schema evolution when you add custom conversion goals or new campaign types, automatically adjusting data types and nullable fields. The platform understands time zone normalization between Microsoft Ads reporting and your warehouse, ensuring accurate date-based aggregations and historical comparisons.
faster than building custom Microsoft Ads to Redshift ETL pipelines
Redbird can pull from Microsoft/Bing Ads and Redshift simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Redshift.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Redshift, or from Redshift back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign changes in Microsoft Ads or data updates in Redshift—Redbird connects events across both platforms intelligently.
Fires when new impression, click, conversion, or spend data becomes available for any campaign.
Triggers when a new search term performance report is ready with match type and quality score data.
Activates when a user completes a tracked conversion action linked to a Microsoft Ads click.
Adjust daily or monthly budget caps for campaigns based on performance thresholds or pacing analysis.
Automatically disable ad groups that fall below ROAS or conversion rate targets identified in data analysis.
Create or refresh remarketing and customer match audiences for targeting across Microsoft and LinkedIn networks.
Fires when fresh data lands in designated Redshift tables, triggering downstream transformation or alerting workflows.
Activates when aggregated metrics cross defined boundaries—like spend rate, conversion volume, or audience size changes.
Triggers when users move into or out of behavioral cohorts or LTV segments based on warehouse calculations.
Insert or upsert Microsoft Ads performance metrics into structured Redshift tables with proper keys and partitions.
Run stored procedures or SQL scripts that join, aggregate, or enrich advertising data with other business datasets.
Create point-in-time copies of campaign performance data for compliance, auditing, or long-term trend analysis.
Stop building and maintaining custom pipelines between Microsoft Advertising and Redshift. Redbird automates the data engineering so your team can focus on analyzing campaigns and optimizing ROAS.