Sync streaming viewership data with search advertising campaigns automatically. Stop manually exporting audience analytics from Pluto and uploading them to Bing Ads. Redbird AI connects your FAST platform insights directly to your search advertising strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Microsoft Advertising audience lists based on Pluto streaming viewership behavior. Target Bing and LinkedIn users who match your most engaged streaming audience profiles. Keep targeting segments fresh without manual CSV exports and imports.
Send search campaign metrics from Bing Ads into your streaming content analytics. Understand which search keywords and ad messaging drive the most valuable streaming viewers. Connect paid search investment to content consumption patterns.
Match Microsoft Advertising click and conversion events with downstream Pluto streaming sessions. Identify which search campaigns drive viewers who actually watch content. Build complete funnel visibility from search ad to streaming engagement.
Monitor for sudden increases in specific Pluto audience segments while corresponding Microsoft Ads campaigns underdeliver. Get notified when you should scale search spend to capitalize on streaming viewership trends. Prevent missed opportunities across channels.
Automatically compile search advertising return on ad spend alongside streaming viewer lifetime value from Pluto. See which campaigns acquire viewers who consume the most ad-supported content. Report unified performance across acquisition and monetization.
Adjust Microsoft Advertising bids dynamically when Pluto shows strong ad inventory fill rates and content engagement. Scale search acquisition when streaming monetization is highest. Optimize ad spend timing based on downstream revenue potential.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structure and Pluto's streaming analytics schemas, automatically mapping audiences, conversions, and performance metrics across platforms.
Redbird's AI natively parses Microsoft Ads campaign hierarchies, audience lists, conversion goals, and keyword performance alongside Pluto's channel lineups, viewership segments, session data, and ad inventory metrics. It automatically maps Bing Ads audience IDs to Pluto viewer cohorts, aligns conversion tracking with streaming session attribution, and normalizes performance metrics across paid search and FAST platforms. No custom field mapping or complex API integration required.
faster than exporting Pluto audience CSVs and manually uploading to Microsoft Ads
Redbird can pull from Microsoft/Bing Ads and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Pluto, or from Pluto back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign change in Microsoft Ads or viewership event in Pluto, then take action across your entire marketing stack.
Trigger when a Bing Ads campaign's ROAS, CPA, or conversion rate exceeds or falls below defined benchmarks.
Trigger when a new Microsoft Audience Ads targeting list is created or updated in the account.
Trigger when a tracked conversion event fires from a Microsoft Advertising click or impression.
Add or remove users from Microsoft Audience Ads targeting lists based on streaming behavior or other criteria.
Modify automated bidding targets, manual bids, or budget allocations for specific Bing Ads campaigns.
Set up new conversion tracking events in Microsoft Advertising with custom values and attribution windows.
Trigger when a Pluto audience segment reaches a defined size or engagement level across streaming sessions.
Trigger when specific channels or content on Pluto experience unusual increases in viewership or watch time.
Trigger when Pluto's ad inventory fill rates or eCPM metrics shift beyond normal ranges.
Append Microsoft Ads campaign, keyword, or audience information to Pluto streaming session records for attribution.
Generate and retrieve viewer cohort data from Pluto based on content consumption, demographics, or engagement patterns.
Record custom tracking events in Pluto's analytics when specific Microsoft Ads conversions or user actions occur.
Stop manually bridging search advertising and streaming analytics. Connect Microsoft/Bing Ads to Pluto with Redbird AI and automate audience syncing, attribution, and cross-platform performance reporting.