Redbird AI automatically syncs your Microsoft/Bing Ads campaign data with Gong sales intelligence to measure true ad-to-revenue impact. Stop manually matching campaign touchpoints to deal outcomes and start seeing which search campaigns actually drive qualified pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a prospect appears in a Gong call, Redbird pulls their Microsoft Ads touchpoint history—keywords, ad groups, campaigns—and writes it to the deal record. Sales and marketing see exactly which search campaigns influenced each opportunity without manual lookups.
Gong detects competitor mentions during sales conversations. Redbird identifies which Microsoft Ads campaigns those prospects came from and alerts marketing to adjust bid strategies and defensive ad copy in real-time.
When Gong shows a deal closed-won, Redbird maps the revenue to the original Microsoft Ads conversion and updates campaign-level revenue data. Marketing sees true revenue-per-campaign, not just lead volume or pipeline.
Redbird combines Microsoft Ads spend and impression data with Gong's deal health scores to show which campaigns generate the healthiest opportunities. Marketing optimizes budget allocation based on conversation quality, not just conversion rates.
Redbird analyzes Gong call sentiment and engagement metrics alongside Microsoft Ads campaign sources. When a campaign drives calls with poor engagement signals—short duration, low prospect participation—marketing receives alerts to review targeting and messaging.
Gong surfaces common objections from sales calls. Redbird groups these by the Microsoft Ads campaigns that sourced each prospect, showing which keywords and ad groups set unrealistic expectations. Marketing adjusts ad copy and landing page messaging based on actual sales conversations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structures and Gong's conversation intelligence schemas, so you can connect ad performance to revenue outcomes without custom development.
Redbird natively understands Microsoft Ads campaign hierarchies, keyword match types, audience segments, and conversion tracking alongside Gong's deal stages, talk ratios, sentiment scores, and interaction metadata. The platform automatically maps ad touchpoints to sales conversations, matches prospects across systems, and attributes revenue to the right campaigns—handling timezone conversions, duplicate contacts, and multi-touch attribution logic. No need to build custom ETL pipelines or maintain fragile API connections.
faster than building custom pipelines to match ad data with sales conversations
Redbird can pull from Microsoft/Bing Ads and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Gong.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Gong, or from Gong back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Microsoft Ads campaign event or Gong conversation signal—Redbird handles the rest.
Triggers when a Microsoft Ads campaign exceeds or falls below specified ROAS, CTR, or conversion targets.
Fires when Microsoft Ads tracks a new conversion event tied to a search or audience campaign.
Triggers when a campaign's spend rate indicates it will exhaust or underspend its daily budget.
Adjusts campaign or ad group budgets based on downstream revenue or conversation quality data.
Automatically pauses ad groups that meet specified negative performance criteria from external signals.
Updates conversion value in Microsoft Ads based on actual closed revenue or deal health from sales data.
Fires when Gong detects a deal has progressed to a new stage based on conversation analysis.
Triggers when Gong's conversation intelligence identifies a specific competitor name during a sales interaction.
Fires when Gong calculates a significant decrease in deal health based on engagement signals and sentiment.
Adds a detailed note to Gong calls including the prospect's Microsoft Ads touchpoint history and attribution data.
Automatically applies tags to Gong calls based on which Microsoft Ads campaigns originally sourced the prospect.
Writes cumulative Microsoft Ads spend data to custom fields in Gong for specific accounts or opportunities.
See how Redbird AI connects Microsoft/Bing Ads campaign data with Gong sales intelligence to measure true ad-to-revenue impact. Start automating attribution in minutes, not months.