Automatically sync Microsoft Ads campaign data with FullStory session behavior to understand exactly how paid traffic converts. Stop manually tracking which ad groups drive quality sessions, exporting conversion paths, or guessing why certain keywords underperform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append FullStory session replay links to Microsoft Ads conversion events. Marketing teams can watch exactly what users did after clicking ads, identifying which campaigns drive engaged sessions versus bounces. Surface friction points specific to paid traffic without manually cross-referencing platforms.
Monitor FullStory behavioral signals for traffic from specific Microsoft Ads keywords and ad groups. Automatically flag when expensive keywords correlate with error clicks, form abandonment, or rage clicks. Pause or adjust bids before wasting budget on problematic landing page experiences.
Identify users who abandoned checkout or key conversion flows in FullStory and push those behavioral segments back to Microsoft Ads for retargeting. Create campaigns tailored to specific friction points rather than generic site visitors. Improve ROAS by targeting users with known intent signals.
Combine Microsoft Ads performance data with FullStory engagement metrics like scroll depth, pages per session, and time on site. Automatically build reports showing which campaigns drive the highest-quality traffic, not just the most clicks. Identify LinkedIn Audience Ads versus search traffic behavior patterns.
Capture and warehouse all FullStory session event data enriched with Microsoft Ads campaign metadata. Build historical datasets linking ad creative, keyword, and audience targeting to actual user behavior. Enable long-term analysis of which messaging and targeting drives better digital experiences.
When FullStory behavioral metrics improve on specific landing pages—lower error rates, higher scroll completion—automatically increase bids for keywords directing to those pages. Capitalize on UX improvements in real-time. Decrease spend on traffic to pages with degraded experience metrics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising's campaign structure and FullStory's behavioral event schemas, so you can connect paid search performance to actual user experience without complex mapping.
Redbird's AI natively understands Microsoft Ads entities like campaigns, ad groups, keywords, and conversion goals alongside FullStory's session events, custom events, and user properties. It automatically maps UTM parameters to session metadata, joins conversion tracking IDs with replay URLs, and correlates impression share data with friction metrics. No need to manually define field relationships or write custom scripts to connect click data with behavioral insights.
faster than exporting Microsoft Ads reports and cross-referencing FullStory sessions manually
Redbird can pull from Microsoft/Bing Ads and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into FullStory, or from FullStory back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or behavioral signal in FullStory—Redbird handles the orchestration.
Triggers when ROAS, CTR, conversion rate, or spend crosses defined thresholds for campaigns or ad groups.
Fires when Microsoft Ads tracks a conversion event from any campaign or audience segment.
Triggers at scheduled intervals with aggregated performance metrics for all active campaigns.
Modify bids for specific keywords, ad groups, or audience segments based on behavioral insights.
Automatically pause underperforming campaigns or activate campaigns when conditions improve.
Push audience segments to Microsoft Ads based on FullStory behavioral criteria or session quality.
Fires when users exhibit frustration behaviors like repeated rapid clicks or error interactions during sessions.
Triggers when users abandon defined conversion flows like checkout, signup, or form completion.
Fires when sessions meet quality criteria like time on site, page depth, or custom engagement thresholds.
Enrich FullStory sessions with Microsoft Ads campaign, keyword, and creative attributes for segmentation.
Build FullStory segments based on ad traffic patterns, campaign sources, or conversion behavior.
Extract behavioral event streams with ad attribution data for warehousing or custom analysis.
Stop manually connecting ad performance to user behavior. Redbird automatically syncs Microsoft Ads campaign data with FullStory session insights so you can optimize for quality, not just clicks.