Automatically enrich ad campaigns with retail sales data and sync performance metrics to market intelligence workflows. Stop manually exporting Bing Ads reports to match against Circana POS data — Redbird AI connects your advertising platform to retail insights in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull category trends, competitive positioning, and market share metrics from Circana and append them to Microsoft Advertising campaign metadata. Enable media buyers to adjust bids and budgets based on real retail performance, not just digital signals.
Stream campaign performance, conversion events, and return on ad spend from Bing Ads into Circana's planning and analytics environment. Connect digital advertising outcomes to in-store sales lift and promotional effectiveness measurement.
Monitor point-of-sale data and panel trends in Circana, then automatically update Microsoft Advertising campaign budgets or bid strategies when specific SKUs show acceleration or deceleration. Keep ad spend aligned with real-time retail dynamics.
Automatically compile campaign metrics from Microsoft Advertising alongside corresponding retail sales data, market share movement, and category performance from Circana. Deliver unified reports showing digital spend efficiency against in-store outcomes.
Continuously monitor Circana market share and competitive positioning for products receiving Microsoft Advertising support. Trigger alerts when share erosion or category underperformance requires campaign strategy review or reallocation.
Capture and store campaign performance snapshots from Microsoft Advertising with time-aligned Circana POS and panel data. Build a longitudinal dataset connecting digital advertising investment to retail outcomes across promotional cycles and seasonal periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structure and Circana's retail measurement framework — no middleware engineering required.
Redbird interprets Microsoft Advertising entities like campaigns, ad groups, keywords, and audience segments, then maps them to Circana's product hierarchies, category definitions, market geographies, and time periods. The AI handles UPC matching, geography normalization, and time-window alignment automatically. It understands conversion tracking schemas, ROAS calculations, and how to join digital impression data with point-of-sale velocity and panel purchase behavior.
faster than exporting CSVs and manually matching ad performance to retail sales data
Redbird can pull from Microsoft/Bing Ads and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Circana, or from Circana back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any campaign event in Microsoft Advertising or any retail data update in Circana.
Trigger when a campaign reaches specified spend, conversion, or ROAS benchmarks.
Activate when a conversion event is tracked for specified campaign or ad group.
Fire when campaign budget reaches threshold or pacing falls outside target range.
Modify daily budgets or automated bidding parameters for specified campaigns.
Change campaign status based on external data signals or performance conditions.
Append campaign-level labels or tracking parameters for segmentation and reporting.
Trigger when a product or category experiences specified share movement in retail data.
Activate when point-of-sale velocity crosses thresholds or deviates from forecast.
Fire when Circana data shows promotion start or pricing strategy change for tracked SKUs.
Retrieve sales data, trend metrics, or competitive positioning for specified products or categories.
Pull time-bound POS or panel data matching specific geographies, retailers, or product hierarchies.
Generate ad-hoc data extract with specified dimensions, filters, and aggregation logic.
See how Redbird AI connects Microsoft/Bing Ads to Circana and eliminates manual data matching between digital ad performance and retail sales outcomes.