Sync paid search audiences and conversion data between Microsoft Advertising and Braze automatically. Stop manually exporting CSV files, reconciling campaign data with CRM segments, or rebuilding audience lists across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow conversion events from Bing search campaigns into Braze as custom events and user attributes. Build behavioral segments based on which ads, keywords, and audiences drove conversions. Trigger post-conversion email and push sequences without manual exports.
Sync Braze user segments — engaged subscribers, product interest cohorts, or churn-risk users — into Microsoft Advertising as custom audiences. Suppress recent converters, retarget engaged email readers, or reach lookalikes based on lifecycle stage without CSV uploads.
Append Microsoft Ads attribution metadata to Braze user profiles at conversion. Track which search terms, ad copy variations, and LinkedIn audience segments brought each user into the funnel. Use this data to personalize messaging and segment lifecycle campaigns by acquisition source.
Monitor Microsoft Ads campaign-level ROAS in real time and trigger Braze win-back or promotional campaigns when performance dips. Automatically send targeted offers to users acquired through underperforming campaigns to improve downstream LTV and offset acquisition costs.
Flow post-click purchase events, subscription starts, and revenue data from Braze back to Microsoft Advertising as offline conversions. Enable automated bidding strategies to optimize for actual customer value, not just form fills or trial starts, improving campaign efficiency.
Automatically join campaign performance data from Microsoft Advertising with downstream email open rates, push engagement, and retention cohorts from Braze. Generate unified reports showing how paid search spend translates into engaged users and long-term customer value across the lifecycle.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Microsoft Advertising campaign structures and Braze's event-driven user profiles, so your data flows correctly without custom field mapping or transformation scripts.
Redbird's AI natively understands Microsoft Advertising's campaign hierarchy — accounts, campaigns, ad groups, keywords, and audience networks — and how they map to Braze's user profiles, custom events, and segmentation attributes. It handles conversion tracking schemas, offline conversion formats, audience list requirements, and event property structures automatically. You can query data across both systems in plain English and build automations that respect each platform's data model and rate limits.
faster than exporting Microsoft Ads data to CSV and importing into Braze segments
Redbird can pull from Microsoft/Bing Ads and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Braze, or from Braze back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or user behavior in Braze, then take action across both platforms.
Fires when a conversion is tracked on Microsoft Advertising from search, shopping, or audience network ads.
Triggers when campaign return on ad spend falls below or exceeds a specified target level.
Fires when a user is added to a remarketing list or custom audience segment in Microsoft Advertising.
Add or remove users from Microsoft Advertising remarketing lists and customer match audiences for targeting.
Send post-click conversion events back to Microsoft Ads to optimize automated bidding and measure true ROAS.
Programmatically modify campaign budgets, bid adjustments, or automated bidding settings based on performance data.
Fires when a user qualifies for a Braze segment based on behavioral, demographic, or custom event criteria.
Triggers when a user completes a tracked action like purchase, subscription start, feature usage, or content engagement.
Fires when a user receives, opens, clicks, or converts from an email, push, SMS, or in-app message in Braze.
Add or modify custom attributes on Braze user profiles, including campaign source, attribution data, or conversion flags.
Log behavioral events to user timelines in Braze for segmentation, triggering campaigns, or analytics reporting.
Programmatically start multi-channel lifecycle campaigns or Canvas journeys based on external events or data changes.
Sync Microsoft/Bing Ads and Braze in minutes. Build automations that connect paid search performance with lifecycle marketing without engineering work.