Connect BigQuery and
HubSpot with AI

Sync your CRM data to your data warehouse and enrich HubSpot contacts with insights from BigQuery—automatically. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineering to update dashboards every time marketing needs fresh pipeline data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync HubSpot contacts, deals, and engagement data to BigQuery tables

Automatically replicate your HubSpot CRM data into BigQuery for centralized analytics. Keep contact properties, deal stages, email engagement, and form submissions in sync without building custom pipelines. Join CRM data with product usage, support tickets, and revenue data for complete customer intelligence.

Enrich HubSpot contacts with product usage scores from BigQuery analytics

Calculate product engagement scores, feature adoption metrics, or customer health indicators in BigQuery and push them back to HubSpot contact properties. Sales and marketing teams see real-time usage data directly in contact records without jumping between systems. Trigger workflows based on behavioral signals from your data warehouse.

Update HubSpot deal stages based on BigQuery revenue recognition data

Sync actual revenue events, subscription activations, or payment confirmations from BigQuery back to HubSpot deals. Keep sales pipeline stages aligned with financial reality. Automatically close deals when your warehouse detects contract signatures or first payments, eliminating manual updates.

Create BigQuery segments from multi-source data and sync to HubSpot lists

Build sophisticated customer segments in BigQuery combining CRM, product, support, and billing data, then materialize them as active HubSpot lists. Target campaigns using warehouse-grade segmentation logic that considers lifetime value, feature usage, support interactions, and renewal probability all at once.

Generate weekly pipeline reports from BigQuery joined with HubSpot forecast data

Combine HubSpot sales pipeline snapshots with conversion rates, historical win patterns, and revenue data stored in BigQuery. Automatically generate executive pipeline reports that blend CRM forecasts with statistical modeling. Deliver insights on deal velocity, stage conversion trends, and revenue projections without manual spreadsheet work.

Alert account owners when BigQuery detects usage drops for high-value contacts

Monitor product usage, login frequency, or feature engagement in BigQuery and create HubSpot tasks when enterprise contacts show declining activity. Surface churn signals from your warehouse directly into sales workflows. Give account teams actionable alerts based on behavioral data, not just CRM activity.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize BigQuery and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands BigQuery table schemas and HubSpot object structures so you can sync CRM data to your warehouse and push analytical insights back to sales and marketing teams.

AI that reads your BigQuery schemas and HubSpot properties

Redbird maps HubSpot contacts, companies, deals, and engagement objects to BigQuery tables automatically—no manual field mapping required. It recognizes custom HubSpot properties, nested deal stages, and association tables, then structures them as analytics-ready schemas in your warehouse. When pushing data back, Redbird validates data types, respects HubSpot property field types, and handles picklist values intelligently. Tell Redbird to sync pipeline data or enrich contacts, and it figures out the schema transformations.

Auto-maps HubSpot objects to BigQuery tables
Handles custom properties and associations
Validates data types bidirectionally
Understands deal stages and lifecycle contexts
10×

faster than building custom ETL pipelines between HubSpot API and BigQuery

No Python scripts, Airflow DAGs, or managing API rate limits and incremental sync logic

Auto-generated reports

Redbird can pull from BigQuery and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from BigQuery into HubSpot, or from HubSpot back into BigQuery. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from BigQuery query results or HubSpot CRM events, then take action in either system.

BigQuery
Triggers & Actions
Trigger

Query returns new rows

Trigger when a scheduled BigQuery query identifies new records matching your criteria.

Trigger

Table data changes

Detect inserts, updates, or deletes in specific BigQuery tables or datasets.

Trigger

Metric threshold crossed

Fire when a calculated metric from BigQuery exceeds or falls below a defined threshold.

Action

Insert rows into table

Write new records to BigQuery tables with proper schema validation and partitioning.

Action

Update existing records

Merge or update rows in BigQuery tables based on key matching logic.

Action

Run parameterized query

Execute SQL queries in BigQuery with dynamic parameters from workflow context.

HubSpot
Triggers & Actions
Trigger

Contact property updated

Trigger when specific contact properties change, like lifecycle stage or lead score.

Trigger

Deal stage changed

Fire when a deal moves to a new pipeline stage or is marked closed-won.

Trigger

Form submitted

Detect new form submissions or landing page conversions in HubSpot.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties with warehouse data.

Action

Add contacts to list

Enroll contacts in static or active HubSpot lists based on BigQuery segment logic.

Action

Create task for owner

Assign follow-up tasks to contact or deal owners based on analytical triggers from BigQuery.

BigQuery
+
HubSpot

Ready to connect your stack?

Sync BigQuery with HubSpot in minutes. Stop building custom integrations and start automating the data work between your warehouse and CRM.

Get started → Book a demo