Connect Adobe Analytics and
BigQuery with AI

Redbird AI automates the flow of behavioral data, customer segments, and attribution models from Adobe Analytics into BigQuery. Stop building fragile ETL pipelines, writing custom Data Feed parsers, or waiting on engineering to unlock your analytics data for deeper analysis.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Adobe Analytics page view and event data into BigQuery tables

Automatically export raw clickstream data, custom events, and eVars from Adobe Analytics into BigQuery datasets. Redbird handles schema mapping, deduplication, and incremental updates so your warehouse always reflects the latest behavioral data without custom Data Feed configurations.

Sync Adobe Analytics segments into BigQuery for ML model training

Push high-value audience segments and behavioral cohorts from Adobe Analytics directly into BigQuery tables. Use these segments to train propensity models, build lookalike audiences, or enrich customer profiles with analytics-driven attributes at scale.

Export multi-touch attribution data to BigQuery for unified reporting

Automatically transfer attribution models, conversion paths, and channel performance metrics from Adobe Analytics into BigQuery. Combine this data with CRM, ad platform, and revenue data to build comprehensive customer journey analytics without manual CSV exports.

Archive historical Adobe Analytics data to BigQuery for long-term analysis

Continuously export historical behavioral data from Adobe Analytics into BigQuery for retention beyond Adobe's storage limits. Maintain years of granular clickstream data for trend analysis, seasonal modeling, and regulatory compliance at a fraction of the cost.

Trigger Adobe Analytics API calls when BigQuery data pipelines complete

Automatically execute Adobe Analytics API operations when BigQuery jobs finish processing customer data. Update calculated metrics, refresh segment definitions, or trigger report generation based on data transformations completed in your warehouse.

Alert teams when Adobe Analytics traffic anomalies appear in BigQuery dashboards

Monitor BigQuery tables containing Adobe Analytics metrics and send alerts when traffic drops, conversion rates spike, or custom events behave unexpectedly. Combine warehouse-based thresholds with real-time notifications to catch data quality issues or business opportunities faster.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and BigQuery with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics' dimensional data model and BigQuery's columnar architecture, automatically bridging enterprise marketing analytics with scalable cloud data warehousing.

AI that speaks both Adobe Analytics and BigQuery

Redbird's AI natively understands Adobe Analytics objects like eVars, props, success events, and classifications, then maps them intelligently to BigQuery schemas with proper data types and partitioning. It recognizes Data Feed formats, API response structures, and segment definitions, automatically transforming hierarchical analytics data into optimized columnar tables. The AI handles timestamp conversions, visitor stitching logic, and cardinality adjustments so behavioral data lands in BigQuery ready for SQL analysis without custom transformation code.

eVars & props to BigQuery columns
Data Feed parsing & schema mapping
Segment definitions to SQL predicates
Visit-level to event-level transformation
10×

faster than building custom Adobe Analytics Data Feed pipelines

No parsing scripts, schema translation logic, or incremental load orchestration required

Auto-generated reports

Redbird can pull from Adobe Analytics and BigQuery simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or BigQuery.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into BigQuery, or from BigQuery back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any behavioral event in Adobe Analytics or any data pipeline completion in BigQuery.

Adobe Analytics
Triggers & Actions
Trigger

Traffic spike detected

Triggers when page views or unique visitors exceed defined thresholds for specific segments or properties.

Trigger

Custom event fired

Triggers when specific success events, conversions, or custom interactions are tracked in Adobe Analytics.

Trigger

Segment membership changes

Triggers when users enter or exit defined audience segments based on behavioral criteria.

Action

Export report data

Pulls specific Adobe Analytics reports, breakdowns, or metrics via API for warehouse loading.

Action

Update segment definition

Modifies audience segment rules or criteria based on insights discovered in BigQuery analysis.

Action

Create calculated metric

Defines new calculated metrics in Adobe Analytics using formulas derived from warehouse computations.

BigQuery
Triggers & Actions
Trigger

Query job completes

Triggers when specific BigQuery SQL queries or scheduled jobs finish processing analytics data.

Trigger

Table data updated

Triggers when new rows are inserted into designated BigQuery tables containing Adobe Analytics exports.

Trigger

Threshold exceeded in dataset

Triggers when aggregated metrics in BigQuery tables cross defined business thresholds or anomaly bounds.

Action

Insert analytics records

Writes Adobe Analytics behavioral data into specified BigQuery tables with proper schema mapping.

Action

Update partition

Appends or overwrites date-partitioned BigQuery tables with incremental Adobe Analytics data.

Action

Execute ML prediction query

Runs BigQuery ML models against Adobe Analytics segments to generate propensity scores or classifications.

Adobe Analytics
+
BigQuery

Ready to connect your stack?

Stop wrestling with Adobe Analytics Data Feeds and custom ETL scripts. Redbird AI connects Adobe Analytics to BigQuery in minutes, giving your team immediate access to behavioral data for advanced analysis, ML modeling, and unified customer reporting.

Get started → Book a demo