Automate the flow of streaming analytics and CTV performance data between your enterprise data warehouse and Xumo's platform. Stop manually exporting viewership metrics, building custom ETL for ad inventory data, or copying audience insights between systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture content performance, audience engagement, and session data from Xumo's platform into your Synapse warehouse. Keep your analytical datasets current without building custom API integrations or scheduled export jobs.
Send audience cohorts, viewing preferences, and behavioral segments you've built in Synapse directly to Xumo. Enable content and ad targeting based on your unified customer analytics without manual segment exports.
Merge Xumo streaming data with attribution, revenue, and campaign data from your Synapse warehouse. Build comprehensive cross-platform reports showing true CTV impact without spreadsheet reconciliation.
Monitor streaming metrics against benchmarks and forecasts stored in your warehouse. Trigger notifications to content and ad ops teams when viewership, completion rates, or ad fill metrics hit critical levels.
Maintain long-term records of CTV advertising performance, inventory availability, and fill rates in your Azure data lake. Preserve granular impression-level data for compliance, reconciliation, and trend analysis beyond Xumo's retention windows.
Automate content catalog updates, rights availability windows, and programming schedules from your central data warehouse to Xumo. Ensure streaming platform reflects current content metadata managed across your media operations stack.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical schemas and Xumo's streaming platform data structures, so your teams can automate workflows without writing transformation logic.
Redbird maps between Synapse fact tables, dimension schemas, and data lake partitions and Xumo's viewership events, content metadata, ad impression records, and audience metrics. Our AI understands how to join streaming session data with warehouse customer profiles, align impression timestamps with your event schemas, and denormalize platform hierarchies into analytical tables. No need to write Spark jobs or build custom connectors to reconcile CTV data with enterprise analytics.
faster than building Spark ETL pipelines for streaming platform integration
Redbird can pull from Azure Synapse and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Xumo, or from Xumo back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Xumo — from new viewership data to updated warehouse dimensions.
Trigger workflows when ETL pipelines finish processing and new analytical datasets are ready.
Detect changes to specific Synapse tables, views, or materialized datasets.
Start automations when Spark notebooks complete transformations on warehouse data.
Write new rows to Synapse tables from streaming platform data or enriched datasets.
Run Synapse SQL procedures to update dimensions, refresh aggregates, or trigger analytical processes.
Archive streaming platform data in partitioned data lake formats for long-term analytical access.
Trigger when viewers start or complete streaming sessions on Xumo's platform.
Detect when engagement stats, completion rates, or audience metrics refresh for streaming content.
Start workflows when new CTV advertising impressions, fill rates, or inventory data is logged.
Push changes to titles, descriptions, episode data, or content availability on Xumo's platform.
Send refined audience cohorts from your warehouse to enable targeted content and ad delivery.
Automate programming schedules and rights windows based on warehouse-managed content calendars.
Start automating data flows between Azure Synapse and Xumo. Connect your enterprise warehouse to your CTV platform and eliminate manual streaming analytics workflows.