Redbird AI syncs your Semrush SEO and marketing data directly into Azure Synapse for unified analytics. Stop exporting CSVs, building custom API scripts, or manually consolidating digital marketing performance into your enterprise data warehouse.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull keyword position tracking, search volume trends, and SERP feature data from Semrush into dedicated Synapse tables. Update daily to power SEO performance dashboards in Power BI without manual exports or API maintenance.
Match product SKUs or landing pages in Synapse with Semrush competitor traffic estimates, backlink profiles, and paid search activity. Build a unified view of market positioning alongside sales and inventory data.
Export high-value customer domains or prospect lists from Synapse to Semrush for batch competitive analysis. Identify content opportunities and keyword gaps at scale based on your CRM segments stored in the warehouse.
Capture weekly or monthly Semrush site audit results, technical SEO issues, and crawlability scores into time-series tables in Synapse. Maintain long-term SEO health history beyond Semrush retention limits for compliance and trend analysis.
Sync Semrush advertising research and paid keyword cost estimates into Synapse alongside actual ad spend from billing systems. Build automated variance reports comparing planned vs. actual campaign performance across the entire marketing stack.
Cross-reference daily Semrush ranking changes with revenue forecasting models in Synapse. Trigger alerts when keyword position drops for high-converting search terms are predicted to affect quarterly targets based on historical conversion data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's distributed SQL tables and Synapse pipelines, and Semrush's domain analytics, keyword databases, and project structures—so you can automate SEO data warehousing without middleware.
Redbird reads your Synapse table structures—dimension tables, fact tables, slowly changing dimensions—and intelligently maps Semrush keyword tracking, backlink profiles, and traffic analytics into the right columns and data types. It handles Semrush's nested API responses, pagination, and rate limits, then writes normalized data directly to your Synapse dedicated SQL pools or Spark tables. No custom ETL jobs, no Python notebooks to maintain, no manual schema mapping.
faster than building Azure Data Factory pipelines with custom Semrush API connectors
Redbird can pull from Azure Synapse and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Semrush, or from Semrush back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Semrush reports, ranking changes, or fresh data landing in Synapse—then take action in either platform instantly.
Trigger when ETL pipelines complete or new rows appear in specified tables or materialized views.
Run scheduled queries and trigger when results match conditions like revenue drops or inventory changes.
Detect when Spark notebooks or batch jobs finish processing data lake files or analytical workloads.
Insert or upsert data into tables with automatic schema mapping and data type conversion.
Run parameterized stored procedures or T-SQL scripts to update aggregations or trigger downstream processes.
Merge new dimensional data like customer segments or product metadata into existing warehouse tables.
Trigger when tracked keywords move up or down in search results beyond defined thresholds.
Detect when scheduled or manual site crawls finish and new technical SEO issues are identified.
Trigger when Semrush detects new backlinks, lost links, or authority changes for monitored competitor domains.
Add new keywords to monitoring lists or update target URLs and search locations programmatically.
Generate traffic estimates, keyword rankings, and backlink analysis for domains or pages on demand.
Pull content marketing performance metrics and competitor content gaps for specified projects or domains.
Sync Semrush SEO data into Azure Synapse automatically and stop building custom pipelines. Redbird AI connects your marketing analytics to your enterprise data warehouse in minutes, not sprints.