Automate the flow of sales engagement data into your enterprise warehouse and push analytical insights back to your revenue team. Stop manually exporting cadence metrics, building CSV pipelines, or waiting on engineering to sync activity data across your stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture calls, emails, cadence steps, and engagement metrics from Salesloft into dedicated Synapse tables. Join sales activity with CRM, product usage, and support data for complete account intelligence. Keep your warehouse up-to-date without custom ETL scripts or manual exports.
Push product usage patterns, support ticket history, and customer health metrics from your Synapse warehouse into Salesloft custom fields. Give reps context on account behavior and engagement before they pick up the phone. Update prospect data automatically as warehouse models refresh.
Stream cadence completion rates, response times, and conversion metrics into Synapse for analysis alongside pipeline and revenue data. Run SQL analytics on what outreach patterns drive meetings and opportunities. Power Power BI dashboards with live sales engagement data.
Monitor aggregated engagement trends in your warehouse and trigger notifications when key accounts show declining activity. Detect patterns across cadence participation, email opens, and call frequency that signal risk. Route alerts back to Salesloft or Slack for immediate rep intervention.
Automatically move aged call logs, email history, and cadence records from Salesloft into Azure Synapse for retention and historical reporting. Maintain years of sales motion data without bloating your engagement platform. Run time-series analysis on rep performance and methodology evolution.
Run ML models in Synapse to identify high-propensity accounts based on firmographic, behavioral, and engagement signals. Push updated priority scores and recommended actions back to Salesloft to guide rep outreach. Keep account targeting synchronized with your latest analytical insights.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure Synapse warehouse schemas and Salesloft's engagement data model — automatically mapping activity objects, custom fields, and dimensional relationships without configuration.
Redbird maps Salesloft's People, Accounts, Actions, Cadences, and Calls objects to your Synapse star or snowflake schemas automatically. It recognizes custom fields you've built in Salesloft and dimensional tables in your warehouse — joining engagement data with opportunity, product, and customer intelligence. The AI adapts to your naming conventions, partitioning strategies, and slowly-changing dimensions without hardcoded transformations.
faster than building custom Salesloft-to-Synapse ETL pipelines with ADF or Python scripts
Redbird can pull from Azure Synapse and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Salesloft, or from Salesloft back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Azure Synapse or Salesloft — Redbird handles authentication, data transformation, and execution across both platforms.
Trigger workflows when analytical results, scored leads, or aggregated metrics appear in specified warehouse tables.
Run Synapse queries on a schedule and trigger actions based on result sets or row counts.
Detect when Synapse Spark notebooks or pipelines finish processing and results are available.
Write Salesloft engagement data directly into Synapse tables with automatic schema alignment and type conversion.
Run Synapse procedures to transform and load Salesloft data using your existing warehouse logic.
Modify existing warehouse rows based on changed Salesloft activity or custom field values.
Trigger when prospects are added to Salesloft, capturing new leads for warehouse intelligence enrichment.
Detect when reps complete calls, emails, or other cadence touches to track engagement velocity.
Capture call outcomes and conversation notes in real-time for sentiment and performance analysis.
Push warehouse-calculated scores, account tiers, or usage metrics into Salesloft prospect records.
Automatically enroll prospects in outreach sequences based on Synapse propensity models or behavioral triggers.
Sync account-level intelligence from Synapse into Salesloft to inform territory planning and targeting.
Sync Azure Synapse and Salesloft in minutes. Give your revenue team warehouse-powered intelligence and your analytics team complete visibility into sales engagement.