Redbird AI syncs NielsenIQ retail measurement data directly into Azure Synapse, then automates analysis and reporting. Stop exporting CSVs, manually loading Nielsen datasets, or writing custom ETL scripts to keep your warehouse updated with the latest product performance and market share metrics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Nielsen product performance, velocity, and distribution metrics into Azure Synapse on a schedule. Redbird maps Nielsen taxonomy to your warehouse schema and handles incremental updates. Keep your analytical warehouse fresh with the latest retail measurement data without manual exports.
Query Nielsen market share and sales data stored in Synapse, calculate period-over-period changes, and generate category performance summaries. Redbird runs SQL analytics, applies business logic, and outputs formatted reports. Automate the weekly category review deck your team builds manually.
Monitor NielsenIQ velocity metrics stored in Synapse and trigger notifications when SKU movement falls outside expected ranges. Redbird compares current performance against historical baselines and sends alerts with context. Catch distribution or sell-through issues before they impact quarterly targets.
Join your Synapse sales tables with Nielsen category and competitive data to add market context to internal reporting. Redbird handles product matching, date alignment, and geographic mapping between datasets. Surface market share alongside revenue metrics without building complex views.
Send demand forecasts, promotional plans, or inventory projections from Synapse models back into NielsenIQ tools for collaborative planning. Redbird formats warehouse output to match Nielsen's data requirements and handles API authentication. Close the loop between internal analytics and external market intelligence.
Move older Nielsen measurement data from active tables into cost-optimized Azure Data Lake storage while maintaining queryability. Redbird manages partitioning, compression, and retention policies. Keep years of retail history accessible for trend analysis without inflating warehouse costs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure Synapse's distributed SQL architecture and NielsenIQ's retail measurement schemas, so you can automate data flows without writing pipeline code or wrestling with API documentation.
Redbird maps NielsenIQ's product hierarchies, market definitions, and time periods to your Synapse star schemas and dimension tables automatically. It understands Nielsen's outlet types, measurement periods, and metric definitions — and how to join them with your internal product masters and calendars. The platform handles data type conversions, handles Nielsen's category codes, and manages slowly-changing dimensions without custom mapping tables. Just describe what you need, and Redbird generates the warehouse loads and transforms.
faster than building custom Nielsen-to-Synapse ETL pipelines
Redbird can pull from Azure Synapse and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into NielsenIQ, or from NielsenIQ back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any event in Azure Synapse or NielsenIQ — new data refreshes, query completions, threshold breaches, or scheduled intervals.
Trigger workflows when a Synapse integration pipeline finishes loading or transforming data.
Detect when specific Synapse tables or views receive new rows or modifications.
Run a SQL query on a schedule and trigger actions when results match defined criteria.
Write new records into Synapse tables with automatic schema mapping and data type handling.
Run existing Synapse stored procedures with dynamic parameters from upstream workflow data.
Run a SQL query and save formatted output to Azure Data Lake Storage in Parquet or CSV.
Trigger workflows when NielsenIQ releases updated retail measurement or panel data for your categories.
Detect when Nielsen updates category share, velocity, or distribution metrics for tracked products.
Start automation when a scheduled Nielsen custom report or data delivery is ready for download.
Retrieve sales, share, and velocity metrics for specified products, categories, and time periods.
Extract shopper behavior, purchase frequency, and demographic data from Nielsen panel databases.
Retrieve formatted category share and competitive positioning reports from NielsenIQ platform.
Stop manually loading NielsenIQ data into Azure Synapse. Redbird AI automates the sync, enrichment, and reporting workflows your analytics team runs every week.