Connect Azure Synapse and
HubSpot with AI

Sync enterprise analytics from Azure Synapse directly into HubSpot contacts, deals, and campaigns. Stop exporting CSVs, building manual API scripts, or waiting on engineering to surface warehouse insights in your CRM.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich HubSpot contacts with product usage scores from Synapse data lake

Pull behavioral analytics and product usage metrics calculated in Synapse and write them back to custom contact properties in HubSpot. Keep sales and marketing teams working from the same enriched customer view without manual exports.

Update deal stages based on real-time warehouse revenue calculations

Trigger deal stage changes in HubSpot when Synapse detects revenue thresholds, contract renewals, or usage milestones. Automate pipeline management with warehouse-calculated signals instead of manual data entry.

Create contact lists in HubSpot from Synapse segmentation queries

Run Spark or SQL queries in Synapse to identify high-value segments, churn risks, or expansion opportunities, then automatically create and update static or active HubSpot lists. Turn warehouse analytics into targetable marketing audiences instantly.

Sync closed deals and contact changes into Synapse for unified reporting

Capture HubSpot deal closures, contact property updates, and pipeline changes in your Synapse warehouse to join with product, finance, and support data. Build a single source of truth for customer journey analytics.

Alert account owners when Synapse detects usage drop or expansion signals

Monitor behavioral data and product telemetry in Synapse, then create tasks or send in-app notifications to HubSpot account owners when thresholds are crossed. Route warehouse insights directly to the teams who need to act on them.

Archive HubSpot email engagement and campaign data into Synapse data lake

Stream HubSpot email opens, clicks, form submissions, and campaign performance into Synapse for long-term retention and cross-channel attribution analysis. Combine CRM activity with product and revenue data in one analytical environment.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Synapse's analytical schemas and HubSpot's CRM object model, so you can map warehouse queries to contact properties, deals, and lists without writing transformation code.

AI that speaks SQL, Spark, and HubSpot APIs

Redbird reads your Synapse table schemas, Spark notebooks, and SQL views alongside HubSpot's contact properties, custom deal fields, and pipeline stages. It automatically maps warehouse columns to CRM fields, handles type conversions between analytical data types and HubSpot property formats, and suggests which Synapse datasets should update which HubSpot objects. When your warehouse schema evolves or you add custom HubSpot properties, Redbird adapts the sync logic without manual reconfiguration.

Synapse SQL → HubSpot properties
Spark DataFrames → Contact lists
Delta Lake → CRM enrichment
HubSpot events → Warehouse tables
10×

faster than building custom Synapse-to-HubSpot ETL with Azure Data Factory and API scripts

No pipeline code, authentication boilerplate, or webhook handlers to maintain

Auto-generated reports

Redbird can pull from Azure Synapse and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into HubSpot, or from HubSpot back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Synapse query result or HubSpot CRM event and take action across both systems instantly.

Azure Synapse
Triggers & Actions
Trigger

SQL query returns new rows

Fire when a scheduled or on-demand Synapse SQL query identifies new records matching specific criteria.

Trigger

Spark job completes with specific results

Trigger workflows when a Synapse Spark notebook finishes and outputs data meeting defined thresholds.

Trigger

Data lake table updated

Detect when new data lands in Synapse-managed Delta Lake or Parquet tables in Azure storage.

Action

Run parameterized SQL query

Execute a Synapse SQL query with dynamic parameters from HubSpot data and return results.

Action

Write records to dedicated SQL pool

Insert or upsert HubSpot CRM data into Synapse SQL tables for analytical processing.

Action

Trigger Synapse pipeline run

Start a Synapse integration pipeline with custom parameters based on HubSpot events.

HubSpot
Triggers & Actions
Trigger

Deal stage changes

Fire when a HubSpot deal moves to a specific pipeline stage or is marked closed-won or closed-lost.

Trigger

Contact property updated

Trigger when specific contact properties change, such as lifecycle stage, lead score, or custom fields.

Trigger

New form submission

Detect when a prospect submits a HubSpot form or completes a specific conversion action.

Action

Create or update contact

Upsert contact records in HubSpot with enrichment data from Synapse warehouse queries.

Action

Add contacts to list

Add contact records to static or active HubSpot lists based on Synapse segmentation results.

Action

Update deal properties

Write calculated fields from Synapse analytics back to HubSpot deal records, such as LTV or risk scores.

Azure Synapse
+
HubSpot

Ready to connect your stack?

Stop building custom pipelines to sync Azure Synapse and HubSpot. Redbird AI connects your warehouse analytics to your CRM automatically, so your teams work from the same enriched data.

Get started → Book a demo