Sync procurement data with digital behavior analytics automatically. Stop manually exporting supplier performance, spend patterns, and contract data to understand how procurement workflows impact product usage and business outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When suppliers interact with your portal tracked in Heap, automatically pull their spend category, contract compliance status, and performance ratings from Ariba. Identify which high-value suppliers struggle with portal UX and prioritize friction fixes that impact procurement velocity.
When Heap detects significant drop-off in sourcing event participation or invoice submission flows, create alerts in Ariba with context about which user segments and workflow steps are failing. Route friction insights to procurement ops teams to address supplier experience issues before they impact cycle times.
Automatically send PR creation, approval workflow steps, and PO issuance events from Ariba into Heap as custom events. Build retroactive funnels showing how internal procurement processes correlate with requester behavior, approval bottlenecks, and catalog usage patterns.
Create behavioral segments in Heap based on supplier portal usage, document download patterns, and collaboration frequency. Push these engagement scores into Ariba supplier records to combine digital activity with traditional KPIs like on-time delivery and quality ratings.
Pull Ariba spend data by category, supplier, and business unit, then enrich with Heap metrics showing how internal users actually interact with procurement tools and catalogs. Generate reports showing which spend categories have high value but low digital adoption, surfacing improvement opportunities.
When contracts reach renewal, expiration, or compliance milestones in Ariba, sync these events to Heap and analyze stakeholder behavior around those timeframes. Identify which contract types trigger user confusion or require additional support based on interaction patterns before and after key dates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Ariba and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Ariba's procurement data model and Heap's event schema, so you can connect sourcing workflows with digital behavior without custom engineering.
Redbird maps Ariba's supplier records, purchase documents, contract hierarchies, and spend categories to Heap's auto-captured interaction events, user properties, and custom event definitions. The AI recognizes which procurement entities correspond to tracked users, understands approval workflow states alongside funnel stages, and knows how to join supplier performance metrics with portal engagement data. No need to manually define field mappings between sourcing events and behavioral analytics.
faster than building custom ETL between procurement systems and product analytics
Redbird can pull from Ariba and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Ariba or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Ariba into Heap, or from Heap back into Ariba. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from procurement events in Ariba or behavioral signals in Heap—Redbird handles the rest.
Fires when a new PO is approved and sent to a supplier in Ariba.
Triggers when supplier scorecards or KPIs are refreshed with new ratings.
Activates when a contract reaches a defined threshold before expiration date.
Add a new supplier to Ariba with contact details and qualification status.
Modify contract attributes like compliance status, stakeholder assignments, or renewal flags.
Record anomalies or threshold breaches in spend analysis for review workflows.
Fires when a user successfully completes a defined conversion funnel in your product.
Triggers when user session depth, duration, or interaction count crosses specified levels.
Activates when users abandon a workflow step at rates above baseline thresholds.
Assign users to segments based on interaction patterns, feature usage, or journey completion.
Enrich auto-captured events with custom properties from external systems for deeper analysis.
Define new event types retroactively from captured interactions for funnel and cohort analysis.
Sync Ariba with Heap in minutes. Let Redbird AI handle the complexity of connecting procurement workflows with product analytics so your team can focus on insights, not integrations.