Automatically sync mobile marketing performance data with your financial and workforce systems. Stop manually reconciling ad spend across finance tools, building campaign ROI reports for leadership, or tracking marketing headcount efficiency in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push daily marketing spend by channel and campaign from AppsFlyer into Workday financial management as actuals against approved budgets. Finance teams get real-time visibility into marketing burn rates without waiting for month-end reconciliation. Budget vs. actual reports reflect current mobile acquisition costs across all networks.
Map AppsFlyer campaign performance to the marketing team members managing them in Workday, calculating ROAS and cost-per-install per employee. Leadership sees which marketers are driving the most efficient user acquisition. Performance review cycles incorporate actual attribution data instead of self-reported metrics.
Automatically build reports that combine AppsFlyer lifetime value metrics with fully-loaded marketing team costs from Workday payroll and compensation data. CFOs and CMOs see true unit economics including personnel expense. Monthly board decks get updated attribution economics without manual data assembly.
Monitor daily ad spend from AppsFlyer against approved budget allocations in Workday financial planning. Trigger alerts to finance and marketing leadership when specific campaigns or channels approach or exceed their approved budgets. Prevent overspend before month-end close reveals the variance.
Automatically update campaign tags and ownership fields in AppsFlyer when marketing team members change roles, departments, or leave the organization in Workday. Attribution reporting always reflects current org structure. Historical campaign performance maps to the right cost centers and managers.
Systematically export detailed AppsFlyer attribution data—installs, spend, ROAS, fraud detection events—into Workday's document management for compliance and audit trails. Finance teams have source-of-truth records tying marketing expenditures to measured outcomes. Annual audits access complete campaign performance history without recreating reports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's attribution data model and Workday's financial and HR schemas, connecting mobile marketing performance to enterprise planning without custom code.
Redbird natively understands AppsFlyer's campaign hierarchies, attribution windows, cohort structures, and revenue events alongside Workday's cost center taxonomies, budget period structures, employee hierarchies, and financial dimensions. Our AI automatically maps media source names to Workday vendors, aligns campaign spend to the right budget line items, and joins attribution metrics with personnel costs by department. No need to manually define field mappings between marketing KPIs and financial actuals.
faster than building monthly marketing finance reports with CSV exports and Excel
Redbird can pull from AppsFlyer and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Workday.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Workday, or from Workday back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in AppsFlyer or Workday—new installs, budget approvals, fraud alerts, or headcount changes.
Fires when daily or cumulative spend on a campaign crosses a specified amount.
Triggers when AppsFlyer's fraud detection identifies an abnormal rejection rate for a media source.
Fires when AppsFlyer generates new retention or LTV cohort data for specified time periods.
Pull aggregated metrics by campaign, channel, or geo for a specified date range.
Modify tags, cost center labels, or owner metadata on campaigns in AppsFlyer.
Extract granular attribution and in-app event data for detailed analysis or archiving.
Fires when a marketing budget is approved or revised in Workday financial planning.
Triggers when headcount changes occur in marketing or growth teams in Workday HCM.
Fires when Workday begins monthly or quarterly financial close processes.
Record marketing spend against specific cost centers and budget categories in Workday financials.
Write marketing performance metrics to employee records for review cycles.
Create formatted financial or audit reports combining attribution and ERP data in Workday.
Connect AppsFlyer and Workday in minutes, not weeks. Let Redbird AI handle the complexity of syncing mobile attribution data with enterprise financial and HR systems.