Connect AppsFlyer and
Totango with AI

Sync mobile attribution data directly into customer success workflows. Stop exporting CSVs from AppsFlyer and manually updating customer health scores. Let Redbird automatically route acquisition performance, user behavior, and engagement metrics to the right customer records in Totango.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Update customer health scores based on in-app engagement and retention metrics

Automatically flow cohort retention data, session frequency, and feature adoption signals from AppsFlyer into Totango health scores. Surface at-risk customers when engagement drops or session frequency declines below benchmarks.

Trigger success plays when users complete high-value in-app events or milestones

Route conversion events, purchase completions, and milestone achievements from AppsFlyer to Totango to automatically launch onboarding sequences, expansion outreach, or celebration campaigns. Ensure CS teams engage customers at peak activation moments.

Enrich customer records with acquisition source, campaign attribution, and channel data

Sync install attribution, media source, campaign name, and cohort metadata from AppsFlyer to Totango customer profiles. Give CS teams visibility into which acquisition channels drive the healthiest, highest-LTV customers.

Alert customer success on churn risk signals from declining session activity or uninstalls

Monitor uninstall events, session gaps, and engagement drop-offs in AppsFlyer and create alerts or tasks in Totango for at-risk accounts. Enable proactive outreach before customers fully churn.

Build retargeting audiences in AppsFlyer from Totango customer segments and lifecycle stages

Push customer cohorts, health score segments, and lifecycle stage data from Totango back to AppsFlyer for targeted re-engagement campaigns. Focus paid retargeting spend on expansion-ready or at-risk customers identified by CS teams.

Generate weekly customer engagement reports combining attribution and success metrics

Merge AppsFlyer acquisition performance, retention curves, and engagement data with Totango health scores and success milestones. Create unified reports that show how different acquisition sources correlate with long-term customer success outcomes.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both AppsFlyer's attribution schemas and event taxonomies and Totango's customer profiles, health dimensions, and success play frameworks.

AI that speaks mobile attribution and customer success

Redbird maps AppsFlyer's event streams, cohort data, media source hierarchies, and revenue attribution to Totango's customer attributes, health score components, and lifecycle workflows. Our AI automatically handles event deduplication, user-to-account mapping, and timestamp normalization across time zones. We understand how to aggregate install-level data to account-level health metrics and route granular engagement signals to the right customer success workflows.

Event-to-health-score mapping
User-to-account rollup logic
Cross-platform attribution sync
Cohort-based segmentation
10×

Faster than building custom data pipelines between attribution and CS platforms

No Python scripts, SQL transformations, or warehouse staging tables required

Auto-generated reports

Redbird can pull from AppsFlyer and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Totango.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Totango, or from Totango back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in AppsFlyer or Totango and route data intelligently across your mobile growth and customer success stack.

AppsFlyer
Triggers & Actions
Trigger

New install attributed to campaign

Fires when AppsFlyer attributes a new app install to a specific media source, campaign, or ad group.

Trigger

In-app event recorded

Triggers when a user completes a tracked in-app event like purchase, subscription, or feature activation.

Trigger

Uninstall detected

Fires when AppsFlyer identifies an app uninstall from a previously active user.

Action

Create audience segment

Build a retargeting audience in AppsFlyer based on user attributes, event history, or behavioral criteria.

Action

Send postback to ad network

Trigger a server-to-server postback to ad networks for conversion events or custom optimization goals.

Action

Export cohort data

Generate and retrieve cohort-based retention, revenue, or engagement data for specific install periods or campaigns.

Totango
Triggers & Actions
Trigger

Customer health score changes

Fires when a customer's overall health score or individual dimension score crosses a defined threshold.

Trigger

Success play step completed

Triggers when a customer completes a specific milestone in an automated onboarding, adoption, or renewal workflow.

Trigger

Renewal or upsell opportunity created

Fires when Totango identifies an expansion opportunity or flags an upcoming renewal for CS attention.

Action

Update customer attributes

Write or modify custom fields on customer profiles including usage metrics, acquisition data, or engagement signals.

Action

Launch success play

Enroll a customer in an automated success play or lifecycle touchpoint sequence based on external triggers.

Action

Create task for CSM

Generate an action item or alert for the assigned customer success manager to review or reach out.

AppsFlyer
+
Totango

Ready to connect your stack?

Stop manually bridging mobile attribution data and customer success workflows. Redbird connects AppsFlyer and Totango so your teams can focus on growth and retention, not data plumbing.

Get started → Book a demo