Stop manually exporting attribution data and rebuilding audiences between systems. Redbird AI syncs mobile app behavior, campaign performance, and attribution data from AppsFlyer into Salesforce Marketing Cloud automatically — so your campaigns trigger from actual user actions, not stale CSVs.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify users who complete high-value in-app events in AppsFlyer and add them to Journey Builder audiences in Salesforce Marketing Cloud. Trigger onboarding sequences, upgrade prompts, or retention campaigns based on actual app behavior without manual segmentation.
When AppsFlyer detects app uninstalls or declining engagement, automatically update contact records and audience segments in Marketing Cloud. Trigger win-back campaigns via email and push notifications to re-engage churned users with personalized messaging.
Flow AppsFlyer attribution data — which ad network, campaign, and creative drove each install — into Marketing Cloud contact attributes. Use acquisition source to branch journey logic, personalize messaging, and suppress users from redundant paid campaigns.
Monitor AppsFlyer fraud detection scores and post-install engagement metrics for users acquired through Marketing Cloud email or SMS campaigns. When install quality drops below thresholds, notify teams immediately to pause underperforming audience segments or adjust targeting.
Push email open, click, and conversion data from Marketing Cloud campaigns into AppsFlyer as custom events. Analyze which email engagement patterns correlate with higher LTV and build cross-channel attribution models that include owned media performance.
Automatically merge AppsFlyer mobile attribution metrics with Marketing Cloud campaign sends, opens, and conversions into consolidated reports. Compare ROAS across paid UA, email, and push channels without stitching data sources manually in spreadsheets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands AppsFlyer's attribution schema and Salesforce Marketing Cloud's data extensions, journey events, and contact model — no field mapping guesswork required.
Redbird's AI maps AppsFlyer event parameters, campaign dimensions, and user cohorts directly to Marketing Cloud data extensions and contact attributes. It knows how to handle attribution windows, multi-touch models, and deduplication logic automatically. When AppsFlyer schema changes or new custom events are added, Redbird adapts without breaking your syncs or requiring engineering intervention.
faster than building audience syncs with AppsFlyer Audiences and SFTP imports
Redbird can pull from AppsFlyer and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or Marketing Cloud campaign activity — and take action in either system instantly.
Fires when AppsFlyer attributes a new app install to a specific media source, campaign, or ad set.
Fires when a user completes a custom in-app event like purchase, subscription, or level completion tracked in AppsFlyer.
Fires when AppsFlyer detects an app uninstall or when a user crosses a defined churn threshold.
Add a new contact to Marketing Cloud or update existing contact attributes with AppsFlyer attribution and behavior data.
Insert or upsert a contact into a specific Marketing Cloud data extension to trigger journeys or build audiences.
Trigger a Journey Builder entry event to immediately start a contact in a specified campaign journey based on app behavior.
Fires when Marketing Cloud sends an email to a contact or when that contact opens the message.
Fires when a contact clicks a tracked link in a Marketing Cloud email, capturing click-through engagement.
Fires when a contact enters, exits, or reaches a specific decision split within a Journey Builder campaign.
Push a custom event into AppsFlyer's S2S API to track email or SMS engagement alongside mobile attribution data.
Enrich AppsFlyer user profiles with Marketing Cloud engagement scores, campaign history, or lifecycle stage attributes.
Add Marketing Cloud campaign identifiers to AppsFlyer user records for cross-channel attribution and cohort analysis.
Sync AppsFlyer attribution data with Salesforce Marketing Cloud automatically. Turn mobile app behavior into personalized journeys without manual exports or stale audience lists.