Automate the flow between mobile attribution and paid acquisition. Stop manually syncing conversion data, building audiences in spreadsheets, and reconciling campaign performance across platforms. Redbird keeps your attribution and ad spend aligned in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push in-app events like purchases, subscriptions, and milestones from AppsFlyer into Google Ads as conversion actions. Assign values based on LTV data and let Smart Bidding optimize toward actual user quality, not just installs.
Automatically sync high-value user segments, churn-risk cohorts, or specific in-app behavior groups from AppsFlyer to Google Ads as Customer Match or similar audiences. Keep retargeting and exclusion lists current without manual exports.
Flow campaign cost, impression, and click data from Google Ads into AppsFlyer's analytics layer. Combine ad spend with attribution and LTV metrics to calculate blended ROAS and CAC across your full acquisition stack.
Monitor fraud detection signals and install validation rates from AppsFlyer by campaign and geo. Trigger alerts to Slack or email when suspicious patterns appear in specific Google Ads campaigns so teams can pause spend before budget waste.
Track real-time cost-per-install and early LTV indicators from AppsFlyer by campaign source. Automatically pause or reduce budgets in Google Ads when acquisition costs cross profitability benchmarks, preventing runaway spend on underperforming campaigns.
Pull AppsFlyer attribution metrics for Google Ads alongside other networks and organic sources. Automatically build comparative reports showing install volume, retention curves, ROAS, and LTV by channel to inform budget allocation decisions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution schemas and Google Ads' conversion tracking requirements, so your mobile analytics and campaign optimization stay connected without custom engineering.
Redbird maps AppsFlyer event structures—install postbacks, in-app event payloads, cohort definitions, fraud scores—to Google Ads conversion actions, offline conversion imports, and audience list formats. It handles conversion value mapping, attribution window alignment, and GCLID/click ID matching automatically. When AppsFlyer adds new event parameters or Google Ads updates conversion tracking specs, Redbird adapts without breaking your workflows.
faster than building custom attribution-to-ads pipelines with engineers and API documentation
Redbird can pull from AppsFlyer and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Google Ads, or from Google Ads back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any attribution event in AppsFlyer or campaign change in Google Ads—Redbird handles the rest.
Fires when AppsFlyer attributes a new app install to a specific media source or campaign.
Triggers when a user completes a defined in-app action like purchase, registration, or level completion.
Fires when install or click fraud indicators cross defined risk levels for a campaign or geo.
Add users to behavioral cohorts or segments based on attribution source, event history, or LTV tier.
Push conversion events with values and metadata to external platforms or data warehouses.
Modify event postback rules, partner integrations, or attribution window settings programmatically.
Fires when a Google Ads campaign reaches its daily or total budget limit.
Triggers when Google Ads tracks a conversion action from a click or view-through attribution.
Fires when cost-per-acquisition for a campaign or ad group crosses a defined performance benchmark.
Send conversion events with GCLID identifiers to Google Ads for attribution outside the pixel.
Add or remove user identifiers from audience lists for retargeting or exclusion in campaigns.
Programmatically change daily budgets, bid amounts, or Smart Bidding targets based on performance signals.
Sync AppsFlyer attribution with Google Ads campaign optimization automatically. Stop losing performance data between mobile analytics and paid acquisition—let Redbird close the loop.