Stop manually reconciling mobile attribution data with retail sales performance. Redbird AI syncs AppsFlyer campaign metrics with Circana point-of-sale and panel data, so you can measure true app-to-purchase impact without spreadsheets or data engineering bottlenecks.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match mobile app install cohorts from AppsFlyer to retail purchase panel data in Circana. Surface which acquisition channels drive highest-value retail customers and which product categories they buy. Update campaign ROI models with actual in-store and online purchase data.
Push app engagement events, product views, and coupon redemptions from AppsFlyer into Circana's consumer panel framework. Enable retail analysts to connect digital touchpoints to physical purchase behavior. Build complete customer journey maps across mobile and retail channels.
Monitor discrepancies between mobile acquisition spend and actual retail sales lift by category. Trigger alerts when high-performing AppsFlyer campaigns don't correlate with Circana point-of-sale increases. Route insights to media buyers and brand managers for immediate optimization.
Automatically compile user-level LTV predictions from AppsFlyer alongside actual purchase frequency and basket size from Circana panel data. Calculate incremental retail revenue by acquisition channel and creative. Distribute formatted reports to brand, digital, and shopper marketing stakeholders.
Identify retail purchasers showing category decline or competitive brand switching in Circana data. Push these segments back to AppsFlyer for precision retargeting and win-back campaigns. Refresh audience definitions weekly as Circana panel data updates.
Consolidate historical mobile campaign performance with retail promotional activity, pricing changes, and competitive launches from Circana. Build a unified data archive for MMM, test-and-learn analysis, and annual planning. Maintain schema consistency across quarterly Circana data refreshes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands AppsFlyer's attribution schema and Circana's complex retail data structures, so your mobile and brand analytics teams can work from a single source of truth.
Redbird automatically maps AppsFlyer event parameters, cohort definitions, and LTV calculations to Circana's household panels, outlet hierarchies, and category taxonomies. Our AI handles time-zone normalization between campaign timestamps and weekly retail reporting periods, reconciles product identifiers across app SKUs and UPCs, and maintains data integrity as Circana refreshes syndicated datasets. No custom ETL scripts or manual field mapping required.
faster app-to-retail attribution analysis than manual CSV exports and SQL joins
Redbird can pull from AppsFlyer and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Circana, or from Circana back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or Circana data refresh, and update both systems as your business changes.
Fires when AppsFlyer attributes a mobile app install to a specific media source, campaign, or ad set.
Triggers when a user completes a transaction or subscription event tracked through AppsFlyer's SDK.
Activates when a user cohort's predicted or actual lifetime value exceeds a defined benchmark.
Add or remove users from AppsFlyer audience definitions for retargeting or suppression across ad networks.
Append retail purchase tier, category preference, or competitive switching status to user profiles in AppsFlyer.
Push filtered install or event data from AppsFlyer to cloud storage, warehouses, or BI tools with custom parameters.
Fires when Circana releases updated point-of-sale data for tracked categories, retailers, or geographic markets.
Triggers when a new transaction appears in Circana's consumer panel data with product and retailer details.
Activates when your brand or category crosses a defined share point versus competitors in Circana reporting.
Retrieve purchase history, basket composition, or frequency data for households matching mobile app user criteria.
Pull filtered Circana sales, distribution, or pricing data for specific UPCs, categories, or retail channels.
Append mobile campaign identifiers or digital activity flags to Circana promotional event records for integrated analysis.
See how Redbird AI connects AppsFlyer and Circana to close the loop between mobile acquisition and retail performance. Build your first workflow in minutes, not sprints.