Sync mobile attribution data into your lifecycle marketing stack automatically. Stop manually exporting campaign performance CSVs, updating user segments with attribution sources, or waiting on engineering to build custom pipelines between your analytics and messaging platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture install attribution data from AppsFlyer and write it to Braze user attributes. Enrich every user profile with acquisition source, campaign name, ad set, creative ID, and media source so lifecycle campaigns can be personalized by how users were acquired.
Route new users into different Braze Canvas flows based on their AppsFlyer attribution. Send paid users campaign-specific onboarding while organic users receive a different messaging sequence, improving activation rates by source.
Pull cohort performance metrics from AppsFlyer and append them to Braze user profiles. Enable marketers to suppress messaging to low-LTV acquisition sources or double down on high-performing campaign cohorts without waiting on BI team exports.
Push email opens, push notification clicks, and in-app message conversions from Braze into AppsFlyer as custom events. Close the loop on how acquisition channels influence downstream engagement and retention behavior.
Monitor users acquired from specific AppsFlyer campaigns and track their first-week engagement in Braze. Automatically flag to Slack when campaigns with high CPI show below-threshold push opt-in or message open rates.
Query AppsFlyer attribution data and Braze campaign performance in natural language. Ask questions like 'which acquisition channels have the highest Day 7 push engagement' and get automated reports that join data across both systems without SQL.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution schemas and Braze's event and user attribute structure, so you can automate data flows without custom API development.
Redbird natively parses AppsFlyer's install postbacks, in-app event schemas, and cohort reports, then maps them to Braze's user profile attributes, custom events, and Canvas entry criteria. The AI handles attribution parameter normalization, timezone conversions between platforms, and nested event property structures. You describe what user attributes or campaign triggers you want synced, and Redbird writes the logic to keep attribution context flowing into your messaging workflows.
faster than building custom ETL between attribution and messaging platforms
Redbird can pull from AppsFlyer and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Braze, or from Braze back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any attribution event in AppsFlyer or engagement action in Braze, then take action in either system or your broader stack.
Fires when AppsFlyer records a new app install with attribution data to a media source and campaign.
Triggers when a specific in-app event like purchase, subscription, or level completion is tracked by AppsFlyer SDK.
Activates when AppsFlyer's Protect360 marks an install or event as potentially fraudulent.
Build or update an AppsFlyer audience segment based on user behavior or attributes from other systems.
Post server-to-server events to AppsFlyer to track conversions or behaviors happening outside the mobile app.
Extract cohort-level metrics like retention, LTV, or ROAS for specific campaigns or time periods from AppsFlyer analytics.
Fires when a user enters a specific step in a Braze Canvas journey, enabling attribution-aware workflow branching.
Triggers when Braze dispatches an email, push notification, or in-app message to a user from a specific campaign.
Activates when Braze receives a specific custom event like purchase completion or feature activation from your app.
Write or modify custom attributes on a Braze user profile with attribution source, campaign tags, or performance cohort data.
Assign users to specific Braze segments based on their AppsFlyer attribution or downstream behavior patterns.
Programmatically enter users into Braze Canvas flows based on attribution milestones or campaign performance thresholds.
Stop losing attribution context between acquisition and engagement. Redbird syncs AppsFlyer and Braze so your lifecycle marketing reflects how users were actually acquired.