Sync mobile attribution data to Microsoft Advertising and optimize search campaigns based on in-app behavior — automatically. Stop manually downloading CSVs, reconciling conversion data, or building audience lists across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push mobile app install and in-app event data from AppsFlyer to Microsoft Advertising as offline conversion imports. Measure true ROAS by attributing search clicks to downstream app behavior without manual file uploads or SDK configuration.
Automatically create and update Microsoft Advertising customer match audiences based on AppsFlyer cohorts and behavioral segments. Target users who completed specific in-app actions with relevant search and LinkedIn audience ads.
Pull campaign structure, ad group names, and keyword-level metadata from Microsoft Advertising into AppsFlyer for deeper attribution analysis. Connect search terms and creative details to mobile install and revenue events.
Automatically merge Microsoft Advertising cost data with AppsFlyer lifetime value metrics by campaign and ad group. Surface which Bing search campaigns drive highest-quality mobile users without spreadsheet pivots or BI tool setup.
Monitor AppsFlyer fraud detection signals by traffic source and trigger notifications when Microsoft Advertising campaigns show elevated fraud rates. Pause or adjust bids on affected campaigns before budget waste accumulates.
Analyze AppsFlyer retention curves by acquisition source and automatically update Microsoft Advertising bid adjustments for high-retention audience segments. Scale spend on search campaigns that drive sticky users, not just installs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands AppsFlyer's attribution schema and Microsoft Advertising's conversion tracking requirements — no API documentation or schema mapping needed.
Redbird interprets AppsFlyer's event schema, cohort definitions, and media source naming conventions alongside Microsoft Advertising's offline conversion format, customer match requirements, and campaign hierarchy. The platform automatically maps install attribution IDs to GCLID equivalents, normalizes event values for conversion import, and handles audience list formatting without custom field mappings. Handle timezone differences, currency conversions, and attribution window logic automatically.
faster than building AppsFlyer to Microsoft Ads conversion pipelines with custom scripts
Redbird can pull from AppsFlyer and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Microsoft/Bing Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or Microsoft Ads campaign change — Redbird handles the rest.
Fires when AppsFlyer attributes a new mobile app install to any acquisition channel or campaign.
Triggers when users complete revenue events, registration milestones, or custom conversion actions.
Activates when AppsFlyer's fraud suite identifies click injection, install hijacking, or anomalous patterns.
Pull user-level cohort membership, attribution data, or behavioral segments from AppsFlyer for analysis.
Modify AppsFlyer partner integrations, conversion event mappings, or attribution window settings programmatically.
Fetch lifetime value, retention curves, and revenue metrics grouped by acquisition source or campaign ID.
Fires when a Microsoft Advertising campaign or ad group reaches a defined spend limit or pacing milestone.
Triggers when search campaigns show declining conversion rates compared to historical or target thresholds.
Activates when campaign changes are published, including new keywords, ad variations, or audience targeting updates.
Import mobile app conversions with attribution timestamps, event values, and custom parameters as offline conversions.
Sync user email hashes, mobile advertising IDs, or phone numbers to build retargeting audiences in Microsoft Ads.
Programmatically update keyword bids, ad group budgets, or bid modifiers based on performance signals.
Stop reconciling mobile attribution with search ad performance manually. Connect AppsFlyer and Microsoft/Bing Ads with Redbird AI and start automating conversion sync, audience building, and ROAS analysis today.