Connect Apollo and
Semrush with AI

Redbird AI syncs your sales intelligence and SEO analytics automatically. Stop manually cross-referencing prospect lists against keyword research, content performance, and competitor insights. Let AI route contact data, engagement metrics, and organic visibility across both platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Apollo prospect records with Semrush domain authority and organic traffic data

Automatically append Semrush domain metrics, estimated traffic, and keyword rankings to Apollo contact and company records. Surface which prospects have strong organic visibility or declining search presence to prioritize outreach based on digital maturity.

Create Apollo prospecting lists from high-traffic competitors identified in Semrush competitive research

When Semrush identifies competitors gaining organic traffic or running new ad campaigns, automatically build targeted Apollo lists of employees at those companies. Turn competitive intelligence into outbound prospecting workflows without manual list building.

Sync Apollo email engagement data to Semrush for content attribution and conversion tracking

Route Apollo sequence replies, meeting bookings, and deal creation back to Semrush campaigns and landing pages. Connect outbound email touchpoints with organic content journeys to measure true multi-channel attribution across sales and marketing.

Alert sales teams when Apollo prospects publish new content tracked in Semrush monitoring

When Semrush detects new blog posts, press mentions, or keyword rankings for companies in your Apollo pipeline, trigger automated alerts or sequence steps. Give reps timely conversation starters based on prospect content activity and organic growth signals.

Build Semrush reporting dashboards with Apollo outbound campaign performance and conversion metrics

Automatically push Apollo email sequence stats, response rates, and opportunity data into Semrush custom reports. Analyze how targeted keyword strategies correlate with outbound sales effectiveness across industries and company segments.

Archive Apollo prospect enrichment history with Semrush backlink and domain rating snapshots

Capture historical Semrush SEO metrics alongside Apollo contact records for longitudinal analysis. Track how prospect digital footprints evolve over quarters and correlate SEO investment patterns with sales readiness and deal velocity.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Apollo's contact and company data structures alongside Semrush's keyword, domain, and traffic analytics schemas, automatically mapping sales intelligence to SEO insights.

AI that reads both your sales pipeline and organic visibility

Redbird's AI natively parses Apollo's contact fields, sequence stages, and engagement events while simultaneously interpreting Semrush's domain authority scores, keyword position tracking, backlink profiles, and traffic estimates. No need to standardize company domains, map custom fields, or normalize metrics across platforms. The system automatically recognizes when an Apollo account matches a Semrush tracked domain and intelligently enriches records with relevant organic performance data.

Contact-to-domain matching
Engagement-to-content attribution
Keyword rank enrichment
Competitor intelligence routing
10×

faster than manually enriching prospect lists with SEO metrics from exports

No CSV downloads, domain lookups, or VLOOKUP formulas across Apollo and Semrush datasets

Auto-generated reports

Redbird can pull from Apollo and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into Semrush, or from Semrush back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Apollo or Semrush and let Redbird route data, trigger workflows, and keep both systems in sync.

Apollo
Triggers & Actions
Trigger

New contact added to Apollo list

Fires when a prospect is added to a specific Apollo prospecting list or saved search.

Trigger

Email sequence reply received

Triggers when a contact responds to any step in an Apollo email cadence.

Trigger

Contact stage changed in Apollo pipeline

Activates when a prospect moves between stages like 'Working' to 'Qualified' or 'Nurture'.

Action

Add contact to Apollo sequence

Enroll a prospect in a specific email cadence or outbound workflow.

Action

Enrich Apollo company record with custom fields

Append data to company or contact custom fields in Apollo from external sources.

Action

Create Apollo task for account owner

Generate a follow-up task assigned to the contact owner with specific instructions.

Semrush
Triggers & Actions
Trigger

Domain ranking changes detected

Fires when a tracked domain's keyword positions improve or decline beyond a threshold.

Trigger

New competitor identified in Semrush analysis

Triggers when Semrush discovers a new competitor in organic or paid search landscapes.

Trigger

Backlink profile change detected

Activates when a tracked domain gains or loses significant backlinks in Semrush monitoring.

Action

Add domain to Semrush position tracking project

Start tracking keyword rankings for a specific domain across target search terms.

Action

Create Semrush custom report with external data

Build or update a report widget with metrics imported from sales or CRM systems.

Action

Log domain audit event in Semrush tracking

Record a timestamped event or annotation in Semrush project timelines for analysis.

Apollo
+
Semrush

Ready to connect your stack?

Sync Apollo and Semrush with Redbird AI. Enrich your sales pipeline with organic visibility data and connect outbound campaigns to content performance automatically.

Get started → Book a demo