Connect Amplitude and
Salesforce Commerce Cloud with AI

Sync product analytics with your commerce platform automatically. Stop manually exporting behavioral cohorts, copying engagement metrics into customer records, or building custom scripts to trigger commerce actions from product data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent behavioral cohorts to Commerce Cloud for personalized merchandising

Automatically push Amplitude segments—like users who viewed product details 3+ times or abandoned carts after price comparison—into Commerce Cloud customer groups. Trigger personalized product recommendations, dynamic pricing, or targeted promotions based on real engagement patterns without manual exports.

Enrich customer profiles with product engagement metrics from Amplitude

Flow feature adoption scores, session frequency, and lifecycle stage data from Amplitude into Commerce Cloud customer attributes. Give merchandising teams context on which customers are power users, at-risk churners, or new adopters to inform promotion strategies and email campaigns.

Push Commerce Cloud order data into Amplitude for revenue attribution analysis

Send purchase events, order values, product categories, and promotion codes from Commerce Cloud into Amplitude as custom events. Analyze which features drive conversions, measure A/B test impact on revenue, and build retention cohorts based on purchase behavior.

Alert merchandising teams when high-value segments show cart abandonment spikes

Monitor Amplitude cohorts for sudden increases in cart abandonment or checkout drop-off. Automatically notify Commerce Cloud teams via Slack or email with segment details, affected product categories, and links to both systems for rapid investigation and promotional response.

Trigger Commerce Cloud promotions when Amplitude detects engagement milestones

When users hit behavioral thresholds in Amplitude—like completing onboarding, reaching power user status, or returning after dormancy—automatically apply personalized discount codes or unlock exclusive product access in Commerce Cloud. Turn product engagement into commerce conversion opportunities without manual intervention.

Build weekly revenue impact reports combining Commerce Cloud transactions with Amplitude experiments

Automatically join Commerce Cloud order data with Amplitude A/B test assignments and feature flags. Generate reports showing revenue per variant, conversion lift by experiment, and feature impact on average order value. Deliver to stakeholders without BI team requests or manual SQL joins.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amplitude's behavioral event schemas and Commerce Cloud's customer, order, and product catalog structures—no custom mapping required.

AI that speaks both product analytics and commerce

Redbird's AI natively understands Amplitude's user properties, event taxonomies, cohort definitions, and funnel stages. It also knows Commerce Cloud's customer groups, order objects, product attributes, promotion rules, and storefront personalization APIs. Map behavioral segments to customer attributes, translate event properties into product metadata, and build conditional logic that bridges engagement metrics with commerce actions—all in plain language.

Amplitude cohorts → Commerce Cloud customer groups
Event properties → Order custom attributes
User lifecycle stages → Personalization rules
Purchase events → Amplitude revenue properties
10×

Faster than building custom ETL between analytics and commerce platforms

No Python scripts, API documentation deep-dives, or data engineering backlog tickets

Auto-generated reports

Redbird can pull from Amplitude and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Salesforce Commerce Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Amplitude or commerce activity in Salesforce Commerce Cloud.

Amplitude
Triggers & Actions
Trigger

User enters or exits cohort

Trigger when a user joins a behavioral segment like high-intent browsers, at-risk churners, or power users.

Trigger

Funnel conversion rate drops below threshold

Monitor funnel performance and trigger when conversion rate falls outside expected range for a specific segment.

Trigger

A/B experiment reaches statistical significance

Detect when an experiment variant shows significant lift or loss on key metrics like retention or revenue.

Action

Create custom event with commerce data

Send Commerce Cloud purchase, cart, or session events into Amplitude with product and order context.

Action

Update user properties with order attributes

Enrich Amplitude user profiles with lifetime value, purchase frequency, or product category preferences from Commerce Cloud.

Action

Tag users with Commerce Cloud customer group

Apply Commerce Cloud segment membership as user properties in Amplitude for cross-platform analysis.

Salesforce Commerce Cloud
Triggers & Actions
Trigger

Order placed or status updated

Trigger when a customer completes checkout, or when order status changes to shipped, delivered, or returned.

Trigger

Cart abandoned for specified duration

Detect when a customer adds products to cart but doesn't complete purchase within a defined time window.

Trigger

Customer reaches lifetime value threshold

Monitor customer spend and trigger when total order value crosses tier thresholds like $500, $1,000, or custom amounts.

Action

Add customer to personalization segment

Assign customers to Commerce Cloud groups that control product recommendations, promotions, or storefront experiences.

Action

Apply promotion or discount code

Automatically assign coupon codes or promotion rules to customer accounts based on behavioral triggers from Amplitude.

Action

Update customer profile attributes

Enrich Commerce Cloud customer records with engagement scores, feature adoption data, or lifecycle stage from Amplitude.

Amplitude
+
Salesforce Commerce Cloud

Ready to connect your stack?

Stop building custom integrations between your product analytics and commerce platform. Connect Amplitude and Salesforce Commerce Cloud in minutes, not sprints.

Get started → Book a demo