Sync product analytics with consumer research data automatically. Stop manually exporting Amplitude cohorts and cross-referencing Nielsen Scarborough audience profiles in spreadsheets. Redbird AI enriches behavioral segments with media consumption and purchase behavior insights in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Amplitude user cohorts to Nielsen Scarborough audience profiles based on behavior patterns and demographics. Append media habits, purchasing behavior, and psychographic data to product segments. Surface which channels your highest-value users consume for media planning.
Push product engagement and conversion data from Amplitude into Nielsen Scarborough audience analysis. Connect digital product behavior to offline media exposure and purchasing patterns. Build closed-loop attribution between media campaigns and product outcomes.
Automatically pull retention cohorts and engagement metrics from Amplitude and compare them to Nielsen Scarborough local market audience data. Identify where your actual users over- or under-index against target demographics. Deliver scheduled reports with media planning recommendations.
Monitor Amplitude user acquisition and engagement patterns in real time. Trigger notifications when demographic mix or behavior shifts away from Nielsen Scarborough-defined target audiences. Enable rapid media strategy adjustments based on product data.
Pull high-intent purchase segments and media consumption profiles from Nielsen Scarborough into Amplitude for A/B test targeting. Create product experiments designed for specific consumer psychographic groups. Measure feature impact on audiences defined by offline behavior.
Automatically aggregate time-series data from both platforms into a unified dataset. Preserve historical product engagement alongside media consumption and purchasing behavior. Enable long-term attribution analysis across digital product and traditional media channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amplitude's event taxonomies and user properties alongside Nielsen Scarborough's audience segments, media metrics, and consumer purchase data—no manual mapping required.
Redbird's AI natively parses Amplitude event schemas, user properties, and cohort definitions while understanding Nielsen Scarborough's DMA breakdowns, audience indices, and media consumption metrics. It automatically maps behavioral segments to demographic profiles, aligns product engagement stages with purchase funnel data, and joins user-level events with market-level consumer insights. The system recognizes when Amplitude custom properties match Nielsen Scarborough psychographic dimensions and builds enrichment workflows without custom code.
faster than exporting Amplitude cohorts and manually cross-referencing Nielsen Scarborough audience profiles
Redbird can pull from Amplitude and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Nielsen Scarborough, or from Nielsen Scarborough back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amplitude or Nielsen Scarborough—from user milestones to audience measurement updates.
Fires when a user qualifies for a specific retention segment based on engagement patterns.
Triggers when a feature crosses defined usage or adoption benchmarks in Amplitude.
Activates when an A/B test achieves confidence thresholds for conclusive results.
Build new behavioral cohorts in Amplitude based on enriched consumer research data.
Append demographic, media consumption, or purchase behavior attributes to Amplitude user profiles.
Push Amplitude segments enhanced with Nielsen Scarborough data to downstream activation tools.
Fires when Nielsen Scarborough refreshes demographic or psychographic data for a market segment.
Triggers when fresh consumer behavior or media consumption research is published.
Activates when a segment's affinity or penetration index changes beyond defined parameters.
Pull specific demographic, media, or purchase behavior data for defined consumer segments.
Extract DMA-level audience characteristics and media consumption patterns from Nielsen Scarborough.
Create custom reports comparing multiple segments across demographic and behavioral dimensions.
Stop manually bridging product analytics and consumer research. Redbird AI connects Amplitude and Nielsen Scarborough so your team can enrich user segments with audience insights and measure product impact across the full customer journey.