Sync Amazon Ads campaign performance with Nielsen Scarborough audience data automatically. Stop manually reconciling ad metrics with consumer insights, building audience-informed reports in spreadsheets, or exporting CSVs to compare campaign results against target demographics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Scarborough audience profiles and media consumption data to Amazon Ads campaign results. Match product categories and ad placements to Nielsen's local market demographics and purchase behavior data. Surface which campaigns are reaching your target audience segments based on consumer insights.
Generate automated reports that map Amazon campaign performance to Scarborough-defined audience segments. Compare ACOS and ROAS across different demographic groups and media consumption profiles. Deliver insights on which audience types are driving the most efficient Amazon sales.
Monitor Amazon Ads results against expected performance based on Nielsen Scarborough market data. Trigger notifications when actual campaign reach or conversion rates vary significantly from audience measurement forecasts. Enable rapid strategy adjustments when market behavior differs from research predictions.
Feed Amazon sales attribution and conversion data back into Nielsen Scarborough analysis workflows. Connect which products are driving Amazon revenue to local market demographics and purchase behavior patterns. Create closed-loop reporting between actual Amazon performance and consumer research insights.
Automatically generate Amazon Ads bidding and placement strategies based on Scarborough consumer purchase patterns. Match product categories to high-propensity buyer segments identified in Nielsen data. Create audience-informed campaign briefs that connect research insights to Amazon execution.
Store historical Amazon Ads metrics alongside Nielsen Scarborough audience measurements for long-term trend analysis. Preserve the relationship between campaign performance and local market demographics over time. Enable year-over-year comparisons of Amazon effectiveness across evolving consumer segments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures, attribution models, and placement hierarchies alongside Nielsen Scarborough's audience segments, media market definitions, and consumer behavior taxonomies.
Redbird's AI maps Amazon Ads campaign data—Sponsored Products, Sponsored Brands, ACOS, ROAS, keyword performance—to Nielsen Scarborough's audience demographics, local market definitions, media consumption habits, and purchase behavior segments. It recognizes how product categories align with consumer profiles, how geographic targeting maps to Nielsen DMAs, and how campaign timing relates to audience measurement periods. No manual schema mapping or CSV transformation needed.
faster than exporting Amazon reports and manually cross-referencing Nielsen audience data
Redbird can pull from Amazon Ads and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Nielsen Scarborough, or from Nielsen Scarborough back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Amazon Ads or new audience insights in Nielsen Scarborough—Redbird connects both systems instantly.
Fires when ACOS, ROAS, or spend exceeds defined limits for any campaign or ad group.
Triggers when a new campaign goes live in Amazon Ads with active budget.
Activates when Amazon publishes daily performance metrics for campaigns.
Adjusts daily budgets or keyword bids based on performance or external data inputs.
Automatically pauses underperforming campaigns or enables campaigns based on conditions.
Applies custom labels or notes to campaigns with demographic or behavioral segment data.
Fires when Nielsen releases updated Scarborough audience measurement data for tracked markets.
Triggers when consumer behavior or media consumption data changes for a local market.
Activates when Nielsen updates product category purchase propensity for audience segments.
Retrieves specific audience profiles, media habits, or purchase behavior for defined segments.
Extracts Nielsen data for specific DMAs, product categories, or demographic cohorts.
Creates side-by-side analysis of multiple audience profiles for media planning use.
Stop reconciling Amazon Ads performance with Nielsen audience data manually. Connect Amazon Ads and Nielsen Scarborough with Redbird AI and automate the insights that drive smarter media planning.