Stop manually exporting Amazon sales data and cross-referencing it with audience research. Redbird AI automatically syncs your marketplace performance with consumer behavior insights, so your media planning and product strategy stay aligned with actual purchase patterns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match product categories and sales performance from Seller Central with Nielsen Scarborough demographic and media habit data. Surface which audience segments are buying specific products and how they consume media. Inform targeted advertising strategy with actual purchase behavior.
Pull Nielsen Scarborough local market purchase intent and behavior data into Amazon product planning. Identify which products to prioritize in specific geographic markets based on local consumer patterns. Optimize inventory allocation and advertising spend by region.
Combine Seller Central sales velocity, category rankings, and conversion data with Nielsen Scarborough audience size and purchase propensity metrics. Automatically identify gaps between target audience reach and actual sales performance. Flag products underperforming relative to audience potential.
Monitor Amazon sales trends against Nielsen Scarborough consumer purchase intent data in real-time. Trigger notifications when actual sales deviate from predicted patterns based on audience size and buying habits. Enable rapid response to market shifts or advertising effectiveness issues.
Feed Seller Central product category sales, review sentiment, and customer behavior back into Nielsen Scarborough audience analysis. Update media planning assumptions with real marketplace performance data. Build more accurate buyer personas using actual Amazon purchase patterns.
Continuously capture Amazon sales metrics alongside Nielsen Scarborough audience measurement over time. Build a unified dataset tracking how consumer behavior research correlates with actual marketplace performance. Enable year-over-year trend analysis across sales and audience insights.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon marketplace metrics and consumer research data structures, so you can connect sales performance with audience insights without manual data mapping.
Redbird automatically maps Amazon Seller Central product hierarchies, sales metrics, and customer behavior fields to Nielsen Scarborough demographic segments, media consumption patterns, and purchase propensity data. Our AI recognizes when product categories align with consumer behavior cohorts, matches geographic market identifiers, and joins temporal sales trends with audience measurement cycles. No need to build custom ETL pipelines or maintain fragile field mappings between e-commerce and research platforms.
faster than exporting CSVs and manually cross-referencing sales data with audience reports
Redbird can pull from Amazon Seller Central and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Nielsen Scarborough, or from Nielsen Scarborough back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Amazon Seller Central or Nielsen Scarborough and automate what happens next across your entire stack.
Triggers when a product's sales rate increases or decreases beyond a threshold in a specific timeframe.
Triggers when a customer leaves a product review, including rating and review text.
Triggers when available inventory for a product drops below specified levels by fulfillment center.
Pulls sales data, conversion rates, impressions, and rankings for specified products or categories.
Gets customer purchase patterns, repeat purchase rates, and cart behavior for products or time periods.
Fetches ad spend, impressions, clicks, and ACOS data for Sponsored Products and Sponsored Brands campaigns.
Triggers when Nielsen Scarborough releases updated audience measurement or consumer behavior data for subscribed markets.
Triggers when local market demographic profiles or psychographic segments are updated in the system.
Triggers when consumer purchase intent scores change for product categories or brands in tracked markets.
Retrieves age, income, household composition, and lifestyle data for specified market segments or geographies.
Gets data on TV, radio, digital, and print media usage by audience segment and daypart.
Fetches consumer buying habits, brand preferences, and shopping channel usage for product categories.
Connect Amazon Seller Central and Nielsen Scarborough to automatically align your marketplace performance with consumer insights. Stop manually bridging the gap between sales data and audience research.