Sync ADP with Nielsen Scarborough to enrich audience research with real workforce demographics and compensation data. Stop manually exporting employee datasets, building demographic overlays in spreadsheets, or reconciling HR records with market research profiles.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync workforce demographics, compensation bands, and geographic distribution from ADP into Nielsen Scarborough for more accurate audience modeling. Redbird maps employee segments to consumer profiles, ensuring your media planning reflects actual workforce composition. Update audience data whenever HR records change.
Pull Nielsen Scarborough consumer spending and media consumption data for specific markets, then cross-reference with ADP employee location and salary information. Redbird creates comprehensive reports showing how your workforce aligns with local market characteristics. Automate monthly workforce-market fit analyses without manual data pulls.
Whenever ADP processes new hires or role changes, automatically send anonymized demographic and geographic data to Nielsen Scarborough. Redbird maintains updated workforce segments that inform media planning and targeting strategies. Keep audience profiles current without manual HR data exports.
Monitor ADP workforce composition changes and compare against Nielsen Scarborough market benchmarks. Redbird triggers notifications when employee age, income, or location distributions diverge from audience targeting parameters. Catch misalignment before campaign launches.
Combine Nielsen audience measurement data with ADP employee participation rates for internal campaigns. Redbird creates enriched datasets showing how workforce segments responded compared to broader market predictions. Build a historical repository of workforce-specific media performance.
When ADP shows employee concentration changes across markets, automatically trigger Nielsen Scarborough data pulls for those specific DMAs. Redbird prioritizes research efforts based on actual workforce distribution. Eliminate manual coordination between HR and market research teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands ADP's HR data structures and Nielsen Scarborough's audience measurement schemas, automatically mapping employee demographics to consumer research segments without custom code.
Redbird's AI natively understands ADP's employee records, compensation tables, demographic fields, and organizational hierarchies alongside Nielsen Scarborough's audience segments, market definitions, media consumption metrics, and purchase behavior classifications. It automatically maps ADP employee attributes to Nielsen demographic categories, handles geographic normalization between HR locations and DMAs, and maintains data anonymization standards. No need to manually define field mappings or build transformation logic between workforce data and audience research platforms.
faster than exporting ADP reports and manually cross-referencing Nielsen audience data in spreadsheets
Redbird can pull from ADP and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Nielsen Scarborough, or from Nielsen Scarborough back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in ADP or Nielsen Scarborough—new hires, demographic shifts, audience updates, or research refreshes.
Fires when ADP processes a new hire with demographic and location data.
Triggers when employee age, location, or compensation information changes in ADP.
Fires when ADP creates scheduled demographic or headcount analysis reports.
Pull anonymized employee age, income, location, and role data from ADP for analysis.
Retrieve employee counts and demographics filtered by geographic location or DMA.
Create salary band and benefits summaries segmented by employee demographics.
Fires when Nielsen Scarborough updates market-level audience demographics or media consumption data.
Triggers when Nielsen releases new consumer behavior or purchase pattern research.
Fires when Nielsen Scarborough revises audience composition or reach metrics for specific markets.
Pull age, income, and household data for specific DMAs or geographic regions.
Fetch product category spend and brand preference data for target audience segments.
Download audience media habits, channel preferences, and reach metrics for campaign planning.
Connect ADP to Nielsen Scarborough and start automating workforce-enriched audience research. Redbird handles the data mapping, transformation, and sync—no engineering required.