Turn product engagement into targeted campaigns automatically. Stop manually exporting behavioral cohorts, building static lists, and losing context between product analytics and marketing automation. Redbird syncs user behavior, lifecycle stages, and feature adoption from Amplitude directly into Marketo programs.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify users who complete power user behaviors or hit activation milestones in Amplitude and add them to targeted Marketo programs. Update cohort membership in real-time as behavior changes, ensuring your nurture streams always reflect current product engagement.
Monitor aggregate feature usage across accounts in Amplitude and automatically enroll target accounts in Marketo ABM programs when adoption hits specified levels. Send personalized outreach to champions based on which features their team actually uses.
Push Amplitude's user lifecycle classifications, engagement scores, and last active dates directly into Marketo custom fields. Give marketers full visibility into product usage without switching platforms, enabling segmentation based on actual behavior.
Capture email opens, clicks, form fills, and program status changes from Marketo as events in Amplitude. Analyze how marketing touchpoints influence product adoption, feature discovery, and retention alongside in-app behavior.
Detect when retention cohorts or high-value segments show negative engagement trends in Amplitude and automatically trigger re-engagement campaigns in Marketo. Route alerts to specific program owners based on product area or account tier.
Automatically segment users based on which A/B test variant they saw in Amplitude and whether they converted. Create targeted follow-up campaigns in Marketo for users who experienced winning features or need alternative messaging based on test results.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy and behavioral cohort logic alongside Marketo's lead scoring models, program membership rules, and custom field structures.
Redbird maps Amplitude's user properties, computed traits, and cohort definitions to Marketo's lead database schema automatically. It understands how to translate time-windowed behavioral segments into static and smart list logic, sync engagement scores to custom fields without overwriting attribution data, and maintain bidirectional context between product events and campaign touchpoints. No custom API work required to keep behavioral data and marketing programs in sync.
faster than exporting CSVs, building static lists, and manually updating lead fields
Redbird can pull from Amplitude and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Marketo, or from Marketo back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from product behavior in Amplitude or campaign activity in Marketo — Redbird handles the rest.
Fires when a user qualifies for a saved Amplitude cohort based on event patterns or property conditions.
Triggers when a user's calculated engagement or activity score reaches a specified value.
Activates when a user or account completes a defined feature adoption journey or power user behavior.
Log custom events from external sources into Amplitude with user properties and event metadata.
Modify user-level properties in Amplitude based on data from other systems.
Programmatically add or remove users from Amplitude cohorts for segmentation and analysis.
Fires when a lead's behavioral or demographic score crosses a threshold or updates significantly.
Activates when a lead moves through program statuses like registered, attended, or converted.
Triggers on opens, clicks, unsubscribes, or other email interaction events from campaigns.
Enroll a lead in a Marketo nurture program, event campaign, or ABM initiative with specific status.
Modify standard or custom fields on lead records with data from product analytics or other sources.
Progress leads through defined lifecycle stages based on product behavior or external triggers.
Stop losing context between product behavior and marketing campaigns. Connect Amplitude and Marketo with Redbird to turn engagement insights into automated, personalized nurture programs.