Sync product behavior directly into email campaigns. Stop manually exporting CSVs, rebuilding audience segments in Mailchimp, or guessing which product actions should trigger an email. Redbird automates the entire flow from user behavior to inbox.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create Mailchimp audience segments from Amplitude behavioral cohorts—users who completed key events, hit retention milestones, or match specific product usage patterns. Segments update continuously as user behavior changes, eliminating manual list exports and outdated targeting.
Launch personalized Mailchimp campaigns or automation sequences the moment Amplitude registers critical product events—first feature use, setup completion, or activation milestones. No more batch-and-blast onboarding or delayed follow-ups based on stale signup data.
Identify users who've dropped off key engagement patterns in Amplitude and automatically add them to Mailchimp re-engagement flows. Surface churn signals like declining login frequency or abandoned features, then trigger tailored campaigns to bring them back.
Push Mailchimp opens, clicks, and campaign interactions back into Amplitude as user properties and events. Analyze how email engagement correlates with product behavior, measure the downstream impact of marketing sends, and build cross-channel attribution models.
Track which Mailchimp campaigns successfully drive users to adopt new features or complete product goals in Amplitude. Surface campaign performance tied to actual product outcomes, not just open rates, so growth teams know which messaging works.
Automatically tag Mailchimp subscribers when they move between lifecycle stages in Amplitude—trial to paid, new to activated, power user to at-risk. Keep email segments aligned with actual product behavior without manual tag management or scheduled batch updates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy and user properties alongside Mailchimp's audience structure, merge fields, and automation triggers—so you can move product intelligence directly into your marketing stack.
Redbird maps Amplitude events, cohort definitions, and user properties to Mailchimp segments, tags, and merge fields without custom code. It handles data type mismatches—like converting timestamp properties to Mailchimp date fields or translating boolean flags into tags. The AI knows when to batch updates to respect rate limits and when to trigger immediate sends for time-sensitive product events. It even reconciles user identities across systems when email addresses don't match Amplitude user IDs.
faster than building custom event-triggered email workflows with engineering resources
Redbird can pull from Amplitude and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Mailchimp, or from Mailchimp back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product event in Amplitude or subscriber activity in Mailchimp—then take action across both platforms.
Fires when a user qualifies for a specific Amplitude cohort based on event patterns or property criteria.
Triggers when a user completes a defined product activation event or usage threshold.
Fires when engagement metrics fall below retention benchmarks or drop-off patterns are detected.
Creates or updates a subscriber in a Mailchimp audience and assigns them to a specific segment or tag.
Syncs Amplitude user properties into Mailchimp merge fields for personalization and targeting.
Enrolls a subscriber into a pre-built Mailchimp automation sequence triggered by product behavior.
Fires when a Mailchimp campaign is successfully delivered to a subscriber's inbox.
Triggers when a subscriber opens an email or clicks a tracked link within a campaign.
Fires when a subscriber opts out of email lists or changes communication preferences.
Records Mailchimp campaign interactions as events in Amplitude for cross-channel analysis.
Syncs aggregated email engagement metrics into Amplitude user profiles for segmentation.
Tags Amplitude users with campaign identifiers for cohort building and attribution tracking.
Sync Amplitude behavioral data directly into Mailchimp campaigns and close the loop on email performance with product analytics. No engineers, no CSV exports, no manual segment rebuilds.