Connect Amplitude and
Azure Synapse with AI

Sync product analytics data from Amplitude directly into Azure Synapse without writing ETL pipelines or managing export schedules. Redbird AI automates the flow of behavioral data, event properties, and cohort definitions into your enterprise warehouse—so your data team can focus on analysis, not data plumbing.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Export Amplitude event data to Azure Synapse tables on schedule

Automatically stream raw event data from Amplitude into dedicated Synapse tables every hour or day. Redbird maps event properties to warehouse columns, handles schema evolution, and maintains full historical context for SQL-based analysis.

Sync Amplitude user cohorts to Azure Synapse for cross-platform segmentation

Keep behavioral cohorts from Amplitude—like power users, churned accounts, or feature adopters—synced to Synapse tables. Join these segments with CRM, billing, and support data for unified customer intelligence and reporting.

Load enriched customer profiles from Azure Synapse back into Amplitude

Push unified customer attributes from Synapse—account tier, LTV, support tickets, contract status—back into Amplitude as user properties. Enable product teams to segment and analyze behavior by enterprise data without leaving Amplitude.

Archive Amplitude retention cohort data to Azure Synapse for long-term trend analysis

Automatically export retention cohort snapshots and lifecycle stage transitions from Amplitude into Synapse tables. Build multi-year trend dashboards in Power BI that combine product engagement with revenue and operational metrics.

Trigger Azure Synapse pipeline refreshes when Amplitude experiments conclude

When an A/B test reaches statistical significance in Amplitude, Redbird triggers Synapse pipelines to refresh downstream analytics tables and Power BI datasets. Keep reporting in sync with experiment outcomes without manual coordination.

Sync custom event properties from Azure Synapse data lakes into Amplitude

Ingest custom event metadata—like transaction amounts, content IDs, or recommendation scores—from Synapse-managed data lakes back into Amplitude events. Enrich product analytics with warehouse-processed attributes for deeper behavioral analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Azure Synapse with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amplitude's behavioral event schema and Azure Synapse's distributed table architecture, so you can connect product analytics to enterprise warehousing without custom scripts.

AI that reads Amplitude events and writes Synapse-optimized tables

Redbird automatically maps Amplitude event properties, user attributes, and nested JSON structures to Azure Synapse table schemas—choosing appropriate distribution keys and indexing strategies. When Amplitude adds new event properties or cohorts, Redbird detects schema changes and applies ALTER TABLE statements in Synapse without breaking downstream queries. The integration handles Amplitude's API pagination, rate limits, and export formats while optimizing for Synapse's massively parallel processing architecture.

Event property to column mapping
Distribution key optimization
Automatic schema evolution
Cohort membership sync
10×

faster than building custom Amplitude export pipelines with Azure Data Factory

No Python scripts, API credential rotation, or backfill logic required

Auto-generated reports

Redbird can pull from Amplitude and Azure Synapse simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Azure Synapse.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Azure Synapse, or from Azure Synapse back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from Amplitude behavioral events or Azure Synapse pipeline completions—Redbird handles the rest.

Amplitude
Triggers & Actions
Trigger

New event recorded

Fires when a specific event type is tracked in Amplitude, like feature activation or checkout completion.

Trigger

User enters cohort

Triggers when a user qualifies for a behavioral cohort, such as power users or at-risk accounts.

Trigger

Experiment result published

Fires when an A/B test reaches significance and results are finalized in Amplitude.

Action

Export event data

Pull raw event streams or aggregated metrics from Amplitude for a specified date range.

Action

Create or update user property

Write custom attributes to Amplitude user profiles, like account tier or contract status.

Action

Sync cohort membership

Export the full list of users in a specific Amplitude cohort with membership timestamps.

Azure Synapse
Triggers & Actions
Trigger

Pipeline run completes

Fires when a Synapse pipeline finishes successfully, signaling new data availability.

Trigger

Table updated

Triggers when rows are inserted or modified in a specified Synapse table or view.

Trigger

SQL query threshold exceeded

Fires when a scheduled query result crosses a defined threshold, like churn risk scores.

Action

Insert rows into table

Write records to a Synapse table with automatic schema validation and distribution.

Action

Execute stored procedure

Run a predefined Synapse stored procedure to transform or aggregate data.

Action

Trigger pipeline refresh

Start a Synapse integration pipeline to refresh downstream datasets or Power BI reports.

Amplitude
+
Azure Synapse

Ready to connect your stack?

Stop exporting CSVs and writing fragile ETL scripts. Connect Amplitude to Azure Synapse in minutes and let Redbird handle the schema mapping, incremental syncs, and data quality checks—so your team can focus on insights, not infrastructure.

Get started → Book a demo