Connect Amazon Seller Central and
Semrush with AI

Sync your Amazon sales data, product performance, and marketplace metrics directly into Semrush for unified competitive analysis and SEO strategy. Stop manually exporting CSVs, cross-referencing search rankings with sales velocity, and building one-off reports to understand what's driving conversions.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync Amazon product performance data into Semrush keyword tracking projects

Automatically pull sales velocity, conversion rates, and revenue data from Amazon Seller Central into Semrush projects tracking your product keywords. See which search terms drive actual sales, not just clicks. Build SEO strategies around proven revenue drivers.

Enrich Amazon listings with competitor keyword gap analysis from Semrush

When competitor products outrank yours in Semrush tracking, automatically pull keyword gap analysis and backlink data into your Amazon listing optimization queue. Identify which terms competitors rank for that you're missing. Update titles, bullets, and backend keywords based on competitive intelligence.

Alert when ranking drops coincide with Amazon sales velocity changes

Monitor both organic search rankings in Semrush and Amazon sales performance simultaneously. Trigger alerts when SERP position drops align with declining conversion rates or sales velocity. Correlate off-Amazon visibility with marketplace performance in real-time.

Generate unified reports combining Amazon sales data with organic search metrics

Automatically build reports that layer Amazon revenue, units sold, and advertising spend alongside Semrush keyword rankings, traffic estimates, and competitive position data. Stop toggling between dashboards to understand full-funnel performance. Share comprehensive performance views with stakeholders.

Update Semrush tracking projects when new ASINs launch in Seller Central

When you publish new product listings in Amazon Seller Central, automatically create corresponding keyword tracking projects in Semrush for those ASINs. Monitor both marketplace and organic performance from day one. Never miss tracking visibility for new launches.

Archive competitive ad intelligence from Semrush into Amazon advertising workflows

Pull competitor ad copy, keyword bids, and PPC strategy insights from Semrush directly into your Amazon advertising campaign planning process. Understand what works in paid search before bidding on Amazon Sponsored Products. Build smarter campaigns informed by broader competitive intelligence.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amazon Seller Central's product catalog structure and Semrush's keyword tracking schema, so your e-commerce and SEO teams can work from a single source of truth.

AI that speaks Amazon SKUs and Semrush keyword projects

Redbird maps Amazon product identifiers (ASINs, SKUs, parent-child variations) to Semrush keyword tracking projects, position history, and competitive analysis data automatically. The platform understands how Amazon's sales reporting structures relate to Semrush traffic estimates and search visibility metrics. When you connect both systems, Redbird intelligently matches product listings to branded and non-branded keyword sets, preserves historical ranking data alongside sales trends, and handles Amazon's marketplace-specific attributes within Semrush's competitive intelligence framework.

ASIN-to-keyword mapping
Sales velocity + ranking correlation
Competitive position tracking
Multi-marketplace support
10×

faster than building custom exports between Amazon Seller Central and Semrush

No CSV downloads, manual data matching, or custom API scripts required

Auto-generated reports

Redbird can pull from Amazon Seller Central and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into Semrush, or from Semrush back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales event in Amazon Seller Central or ranking change in Semrush — Redbird handles the rest.

Amazon Seller Central
Triggers & Actions
Trigger

New order placed

Trigger when a customer completes a purchase for tracked ASINs in your catalog.

Trigger

Product listing updated

Trigger when title, bullets, description, or backend keywords change for any ASIN.

Trigger

Inventory level threshold crossed

Trigger when available units fall below specified levels or stock runs out completely.

Action

Update product listing content

Modify titles, bullet points, descriptions, or backend search terms programmatically.

Action

Adjust product pricing

Change base price or sale price for specific ASINs based on competitive data.

Action

Create advertising campaign

Launch new Sponsored Products or Sponsored Brands campaigns with specified keywords and budgets.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Trigger when tracked keywords move up or down in search results by specified positions.

Trigger

Competitor gains featured snippet

Trigger when a competitor captures position zero for keywords you're tracking.

Trigger

New keyword opportunity identified

Trigger when keyword gap analysis reveals untapped search terms with volume and low difficulty.

Action

Add keyword to tracking project

Expand monitoring to include new search terms in existing or new Semrush projects.

Action

Update competitive tracking set

Add or remove competitor domains from position tracking and gap analysis.

Action

Generate SEO audit report

Run technical SEO audits and export findings for specified domains or pages.

Amazon Seller Central
+
Semrush

Ready to connect your stack?

Join e-commerce and growth teams using Redbird AI to sync Amazon Seller Central with Semrush. Stop managing marketplace performance and SEO strategy in separate silos.

Get started → Book a demo