Redbird AI automates the connection between your TikTok Ads campaigns and Xumo streaming analytics. Stop manually reconciling social video performance with CTV viewership data, and start building unified attribution models that track audiences from TikTok discovery to Xumo streaming sessions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull TikTok video ad metrics—view rates, engagement, demographics—and combine them with Xumo viewership data. Build unified reports showing how TikTok campaigns influence CTV streaming behavior and content discovery on Xumo's platform.
When Xumo content achieves high engagement or viewership milestones, automatically sync audience demographic and interest data back to TikTok Ads. Refine targeting parameters and create lookalike audiences based on what's resonating on your CTV channels.
Combine TikTok ad exposure data with Xumo viewing sessions to map the customer journey from social discovery to streaming. Automatically generate reports showing which TikTok campaigns drive downstream CTV engagement and content consumption.
Monitor correlations between TikTok campaign activity and Xumo streaming spikes in real-time. Get notified when specific ad creatives or audience segments show measurable impact on CTV viewership, enabling rapid campaign optimization.
Automatically store TikTok branded content and creator campaign results with corresponding Xumo streaming data. Build a historical database showing which influencer partnerships drive the strongest lift in CTV platform engagement over time.
When Xumo identifies high-value viewer segments based on watch time and content preferences, automatically create corresponding custom audiences in TikTok Ads. Retarget engaged CTV viewers with relevant short-form content to drive cross-platform loyalty.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize TikTok Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both TikTok Ads campaign structures and Xumo streaming analytics, translating between social video metrics and CTV performance data automatically.
Redbird's AI natively understands TikTok's campaign hierarchies, ad group structures, creative formats, and audience targeting parameters. It also parses Xumo's streaming metrics, content IDs, channel taxonomies, and household-level viewership data. The system automatically maps demographic segments across platforms, reconciles timestamp differences between ad impressions and streaming sessions, and normalizes video engagement metrics from vertical short-form to horizontal long-form content formats.
faster cross-platform attribution analysis than manual CSV exports and spreadsheet joins
Redbird can pull from TikTok Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either TikTok Ads or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from TikTok Ads into Xumo, or from Xumo back into TikTok Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in TikTok Ads or viewership milestone in Xumo—Redbird handles the rest.
Triggers when a TikTok campaign hits a specified budget level or daily spend cap.
Fires when ad creative VTR falls under your defined performance threshold.
Activates when TikTok pixel captures a tracked conversion from your ad campaigns.
Automatically adjust daily or lifetime budgets based on performance rules.
Build new TikTok custom audiences from external data or cross-platform insights.
Automatically stop ad groups that fail to meet CPA, ROAS, or engagement thresholds.
Triggers when a Xumo channel or content piece surpasses defined view count or watch time.
Fires when Xumo identifies unusual increases in viewer interaction or session duration.
Activates when new programming or episodes go live on your Xumo channel lineup.
Record Xumo streaming data to your cross-platform reporting or data warehouse.
Modify content categorization, descriptions, or discovery metadata in Xumo's system.
Generate and send detailed viewer demographic and behavior analysis from Xumo data.
Connect TikTok Ads and Xumo to build the cross-platform attribution model your media team needs. Redbird handles the data work so you can focus on optimizing social-to-CTV performance.