Automate the sync between your programmatic CTV campaigns and streaming ad inventory. Stop manually reconciling ad delivery data, exporting performance metrics between platforms, and switching between dashboards to optimize fill rates and campaign performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send campaign delivery metrics, completion rates, and audience reach data from The Trade Desk into Wurl's content analytics. Match programmatic performance against streaming inventory availability to identify optimization opportunities without manual cross-platform reporting.
When Wurl detects low fill rates or inventory spikes on specific streaming channels, trigger automatic bid adjustments or budget reallocations in The Trade Desk campaigns. Keep programmatic spend aligned with real-time CTV inventory availability across your streaming distribution.
Merge campaign metrics from The Trade Desk with content distribution and ad insertion data from Wurl into consolidated reports. Surface insights on which streaming platforms, content genres, and dayparts drive the best programmatic outcomes without manual data aggregation.
Pull audience engagement data, content affinity signals, and viewing behavior from Wurl into The Trade Desk audience definitions. Build more precise programmatic targeting based on actual streaming consumption patterns rather than third-party estimates alone.
Monitor programmatic CTV spend pacing in The Trade Desk against Wurl's projected ad inventory availability. Trigger alerts when discrepancies suggest underfilled inventory or overcommitted campaigns, enabling proactive rebalancing before revenue impact.
Continuously capture impression-level data from The Trade Desk and content-level metrics from Wurl into a unified data store. Build a complete history of programmatic CTV performance against streaming content distribution for long-term attribution and optimization analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize The Trade Desk and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands the complex data models of both programmatic advertising platforms and CTV distribution systems, so you can automate workflows across campaign management and streaming monetization.
Redbird maps The Trade Desk's campaign hierarchies, line item structures, impression logs, and audience taxonomies to Wurl's content distribution networks, ad pod configurations, fill rate metrics, and streaming platform endpoints. The AI understands how programmatic bids, frequency caps, and creative rotations in The Trade Desk correspond to ad insertion rules, SSAI configurations, and inventory availability in Wurl—no custom field mapping or middleware required.
faster than reconciling CTV programmatic and streaming data through CSV exports and manual dashboards
Redbird can pull from The Trade Desk and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either The Trade Desk or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from The Trade Desk into Wurl, or from Wurl back into The Trade Desk. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any campaign event in The Trade Desk or inventory change in Wurl—Redbird handles the orchestration.
Trigger when a CTV campaign hits specific impression, spend, or completion rate milestones.
Detect when reach, frequency, or engagement metrics for a target audience shift beyond defined ranges.
Fire when the measurement period ends for a multi-touchpoint campaign across display, video, and CTV.
Adjust programmatic bids for specific CTV platforms or streaming apps based on performance data.
Automatically stop campaign line items that fall below ROAS, completion rate, or reach targets.
Build and activate audience segments in The Trade Desk based on high-performing user patterns.
Trigger when available streaming inventory isn't being monetized at expected fill percentages.
Detect when content distribution expands to a new CTV platform or streaming service.
Fire when streaming content or ad campaigns hit specific viewer count or engagement thresholds.
Adjust ad slot duration, frequency, or positioning rules for streaming content based on performance signals.
Expand streaming distribution to new CTV endpoints when demand or inventory needs change.
Enrich streaming assets with monetization metrics, audience demographics, or engagement scores from external sources.
Stop reconciling programmatic CTV campaigns and streaming ad inventory across disconnected platforms. Redbird syncs The Trade Desk and Wurl so your media and ad ops teams work from a single source of truth.