Redbird AI automatically syncs campaign performance data from The Trade Desk into Tableau dashboards—no more manual CSV exports or stale reporting. Keep your media buying team and stakeholders aligned with real-time programmatic ad insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull spend, impressions, CTR, and conversion metrics from The Trade Desk into Tableau on a schedule. Your stakeholder dashboards stay current without manual data exports. Analytics teams see programmatic performance alongside other marketing channels in real time.
Push calculated audience segments and cohorts built in Tableau directly to The Trade Desk as targetable audiences. Media buyers activate data-driven segments without waiting for engineering. Close the loop between analytics insights and programmatic execution.
Merge The Trade Desk campaign data with downstream conversion metrics from your warehouse in Tableau. Redbird enriches ad performance with attribution data automatically. Executives see true ROAS without analysts spending hours blending sources.
Monitor Tableau dashboards tracking The Trade Desk campaigns and trigger notifications when CTR drops, CPA spikes, or budgets pace incorrectly. Media teams respond to performance issues in real time. Redbird watches your dashboards so analysts don't have to.
Capture point-in-time campaign performance from The Trade Desk and append to Tableau extracts for trend analysis. Build historical views of programmatic performance beyond platform retention windows. Analysts run year-over-year comparisons without data gaps.
Redbird pulls The Trade Desk programmatic data and blends it with other paid and organic sources in Tableau automatically. Marketing teams see unified attribution across display, video, CTV, and search. No more waiting for data engineering to update ETL pipelines.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Tableau and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Tableau's data source schemas and The Trade Desk's campaign hierarchies—so your automations work with metrics, dimensions, and audience structures both systems actually use.
Redbird maps The Trade Desk campaign IDs, ad group structures, and performance metrics to Tableau data sources and calculated fields automatically. It understands impression-level data, conversion pixels, audience segments, and bid strategies from The Trade Desk—and knows how to structure them as dimensions and measures in Tableau. When schemas change or new campaign types launch, Redbird adapts without breaking your workflows. You get intelligent syncs that preserve data types, relationships, and granularity across both platforms.
faster than building custom API integrations between Tableau and The Trade Desk
Redbird can pull from Tableau and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Tableau or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Tableau into The Trade Desk, or from The Trade Desk back into Tableau. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in The Trade Desk or dashboard updates in Tableau—Redbird handles the rest.
Trigger workflows when a Tableau dashboard or data source completes a refresh cycle.
Fire automations when metrics like campaign ROAS or efficiency scores hit defined values.
Detect when analysts publish new Tableau workbooks or update existing dashboards.
Append or replace rows in a Tableau data extract with fresh campaign data.
Trigger a refresh of Tableau live connections or extract-based data sources on demand.
Programmatically add or update calculated fields in Tableau workbooks with campaign mappings.
Detect when campaigns launch, pause, or complete in The Trade Desk.
Fire workflows when campaign or insertion order spend hits defined budget levels.
Trigger alerts when CTR, conversion rate, or CPA deviates significantly from benchmarks.
Push audience lists from Tableau analysis into The Trade Desk for programmatic targeting.
Modify insertion order or campaign budgets based on performance metrics tracked in Tableau.
Change bidding approaches or CPM targets in The Trade Desk based on dashboard insights.
Sync The Trade Desk campaign data into Tableau automatically and stop exporting CSVs. Redbird AI keeps your programmatic reporting current without manual data work.