Connect SPINS and
Tableau with AI

Redbird AI syncs your SPINS retail sales data, market trends, and category insights directly into Tableau dashboards. Stop downloading weekly CSV files, reformatting data tables, and manually refreshing visualizations every time you need updated CPG performance metrics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-refresh Tableau dashboards when new SPINS weekly scan data arrives

Automatically detect new weekly retail scan data in SPINS and push updated sales figures, velocity metrics, and distribution points directly into Tableau data sources. Stakeholders see current performance without manual exports or IT requests.

Build category trend dashboards from SPINS market share and growth data

Pull category-level sales trends, brand rankings, and market share shifts from SPINS into structured Tableau extracts. Create executive dashboards that update automatically as new quarterly or monthly data becomes available in SPINS.

Sync new product launch performance data to brand health dashboards

Monitor SPINS for new SKU velocity, distribution build, and first-repeat metrics, then feed those data points into Tableau innovation dashboards. Track launch performance across retailers and regions without spreadsheet gymnastics.

Alert brand teams when SPINS shows velocity drops in key accounts

Watch for declining sales velocity or distribution losses in SPINS retail data and trigger notifications in Tableau with embedded context. Teams see exactly which SKUs, accounts, and regions need attention without combing through raw scan data.

Combine SPINS scan data with internal shipment data for depletion analysis

Merge retail POS data from SPINS with warehouse shipment figures already in Tableau to calculate true depletion rates and inventory turns. Redbird handles the SKU matching, date alignment, and metric calculations automatically.

Archive historical SPINS data snapshots for year-over-year trend analysis

Capture weekly or monthly SPINS data extracts and store them as versioned datasets in Tableau. Build time-series visualizations that compare current performance against prior years without losing historical context when SPINS refreshes its windows.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize SPINS and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands SPINS retail hierarchies, product taxonomies, and time-series structures—and how to map them cleanly into Tableau data sources and extracts without transformation scripts.

AI that speaks SPINS schemas and Tableau data models

Redbird automatically recognizes SPINS retailer hierarchies, UPC-level scan data, ACV distributions, and velocity calculations. It maps these structures into Tableau-ready extracts with proper date dimensions, measure aggregations, and filter hierarchies. When SPINS adds new retailers or refreshes category definitions, Redbird adjusts your Tableau data sources without breaking dashboards or requiring manual schema updates.

UPC & brand hierarchies
ACV & TDP metrics
Multi-period comparisons
Retailer & channel rollups
10×

faster dashboard updates vs SPINS CSV exports

No weekly downloads, VLOOKUP formulas, or Tableau prep flows to maintain

Auto-generated reports

Redbird can pull from SPINS and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either SPINS or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from SPINS into Tableau, or from Tableau back into SPINS. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from new SPINS data releases or Tableau dashboard interactions—Redbird connects both systems in real time.

SPINS
Triggers & Actions
Trigger

New weekly scan data available

Fires when SPINS publishes updated retail sales data for your tracked categories or brands.

Trigger

Market share threshold crossed

Triggers when your brand or a competitor crosses a defined market share percentage in SPINS data.

Trigger

New product appears in scan data

Detects when a new UPC or SKU shows up in SPINS retail reporting for your category.

Action

Query sales by retailer and timeframe

Retrieve specific sales figures, velocities, or distribution metrics for defined accounts and date ranges.

Action

Export category trend dataset

Pull aggregated category sales, brand rankings, and growth rates for a specified market segment.

Action

Fetch product performance metrics

Get velocity, ACV distribution, and repeat rates for specific UPCs or brand families.

Tableau
Triggers & Actions
Trigger

Dashboard view count threshold reached

Fires when a specific Tableau dashboard hits a defined number of views or unique users.

Trigger

Data extract refresh completed

Triggers after a Tableau extract successfully updates, confirming new data is live in dashboards.

Trigger

Filter or parameter value changed

Detects when a user selects a specific filter option or parameter in a published Tableau view.

Action

Update data extract with new rows

Append or replace rows in a Tableau extract with fresh data from SPINS or other sources.

Action

Refresh published data source

Trigger an on-demand refresh of a Tableau Server or Tableau Cloud data source.

Action

Create or update calculated field

Programmatically add or modify calculated fields in Tableau workbooks based on new SPINS metrics.

SPINS
+
Tableau

Ready to connect your stack?

See how Redbird AI syncs SPINS retail data into Tableau dashboards automatically. Stop exporting CSVs and start building dashboards that update themselves.

Get started → Book a demo